Marketing Head

2 months ago

Chennai, India Smart Work Consultants Full time
We are Hiring Marketing Head for heading Healthcare Industry

Location: Chennai

Experience: 10+ Years

Job Summary: The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the healthcare organization. This includes managing marketing campaigns, creating content, and overseeing the marketing budget to drive brand awareness, patient engagement, and growth in services offered.

Key Responsibilities:

  1. Strategic Planning:

    • Develop comprehensive marketing strategies aligned with the organization's goals and objectives.
    • Conduct market research to identify new opportunities, target audiences, and competitive landscape.
    • Create and manage a marketing calendar to ensure timely execution of marketing activities.

  2. Campaign Management:

    • Plan, implement, and track marketing campaigns across various channels including digital, print, and events.
    • Collaborate with internal teams and external agencies to develop and execute marketing materials and campaigns.
    • Monitor and report on campaign performance, using analytics to inform future strategies.

  3. Content Creation:

    • Develop and oversee the creation of marketing content such as brochures, newsletters, social media posts, blogs, and press releases.
    • Ensure all content is accurate, compliant with healthcare regulations, and aligns with the brand’s voice and messaging.
    • Manage the organization’s website, ensuring content is up-to-date and engaging.

  4. Digital Marketing:

    • Lead digital marketing efforts including SEO, SEM, email marketing, and social media campaigns.
    • Utilize data and analytics to measure effectiveness and optimize digital marketing strategies.
    • Stay current with digital marketing trends and best practices.

  5. Brand Management:

    • Maintain and enhance the organization’s brand identity and ensure consistent use across all marketing channels.
    • Develop and implement strategies to increase brand awareness and patient loyalty.
    • Oversee patient experience initiatives to enhance satisfaction and engagement.

  6. Budget Management:

    • Develop and manage the marketing budget, ensuring efficient use of resources.
    • Track and report on marketing expenditures and ROI.
    • Negotiate contracts with vendors and service providers.

  7. Collaboration and Leadership:

    • Work closely with other departments such as clinical, administrative, and IT to ensure cohesive marketing efforts.
    • Lead and mentor the marketing team, providing guidance and professional development opportunities.
    • Represent the marketing department in meetings and provide updates on marketing activities and results.

Requirements


  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
  • Minimum of 8 years of marketing experience, preferably in the healthcare industry.
  • Proven experience in developing and executing successful marketing strategies and campaigns.
  • Strong understanding of digital marketing, social media platforms, and SEO/SEM.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and experience with marketing analytics tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Knowledge of healthcare regulations and compliance requirements.
  • Experience with marketing automation tools and CRM systems is a plus.


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