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Head of Marketing

2 months ago

Chennai, India InnoVites Full time

Job Title: Head of Marketing 

 

Location: Chennai , India 

 

About InnoVites:  

InnoVites is a dynamic and fast-growing software company revolutionizing the wire and cable manufacturing industry. We create cutting-edge enterprise software solutions tailored to the unique needs of wire & cable manufacturers, with one of our flagship products being CableERP for Microsoft Dynamics. Founded in 2007, we have consistently grown and now operate from our global headquarters in Ede, The Netherlands, with thriving centers of excellence in Hyderabad and Chennai, India. 

 

Why Join Us:  

At InnoVites, we believe in the power of innovation and the impact of technology. As part of our team, you will work in a fast-paced, entrepreneurial environment that values creativity, strategic thinking, and the drive to make things happen. If you are passionate about marketing and eager to lead transformative projects on a global scale, this is the place for you. 

 

Position Summary:  

As the Head of Marketing at InnoVites, you will be at the forefront of driving our global marketing strategy. Reporting directly to the Director of Sales & Marketing, you will collaborate closely with the leadership team to elevate our brand, amplify our reach, and accelerate lead generation. This role is not just a position; it’s a career-defining opportunity with the potential to grow into a C-level role as you build and scale our marketing organization. 

 

What You’ll Do:  

 

  • Strategic Vision: Partner with the leadership team to craft and implement a forward-thinking marketing strategy that drives brand awareness, fuels lead generation, and supports market expansion. 
  • Innovative Marketing Execution: Lead and execute marketing initiatives across digital platforms, content creation, events, and account-based marketing, with a focus on creativity and data-driven results. 
  • Team Leadership & Growth: Start by managing a small team with the opportunity to grow it or develop a network of top-notch suppliers to boost execution capabilities. 
  • Budget Mastery: Take charge of the marketing budget, ensuring strategic allocation and alignment with the broader business goals. 
  • Cross-functional Synergy: Collaborate with Sales, Product Development, and Executive Leadership to ensure our marketing efforts are aligned with our overall business objectives. 
  • Performance Excellence: Establish KPIs to measure marketing success, with a focus on lead generation, brand growth, and ROI. 
  • Client & Stakeholder Engagement: Build strong relationships with key clients and stakeholders, driving customer-focused marketing efforts and enhancing our brand positioning. 

 

What We’re Looking For:  

 

  • Experience: 5-10 years of relevant marketing experience, particularly in enterprise SaaS solutions (e.g., ERP, MES, CRM, PLM, IoT). Experience in global digital marketing is essential. Familiarity with Microsoft BizApps (e.g., D365) is a plus. 
  • Industry Savvy: While knowledge of the wire and cable manufacturing industry is beneficial, strong experience in marketing enterprise software solutions is key. 
  • Digital Proficiency: Deep understanding of digital marketing, strategic planning, and account-based marketing. Knowledge of GDPR is a plus. 
  • Leadership Drive: A strategic thinker who is also hands-on, with experience in team management or leading cross-functional projects. 
  • Cultural Fit: Self-driven, motivated, and entrepreneurial, with the ambition to grow the marketing function and contribute to the success of InnoVites. 
  • Communication Skills: Exceptional English communication skills, both written and verbal, are required. 

 

What We Offer:  

 

  • Career Growth: A unique opportunity to build a marketing team from the ground up, with the potential to grow into a C-level role. 
  • Global Impact: Work in an open-minded, global environment where your ideas and strategies will directly influence the company’s growth trajectory. 
  • Flexibility: A hybrid work model that allows you to balance office life with the flexibility of remote work two days per week. 
  • Attractive Compensation: We offer a competitive salary and benefits package that reflects your experience and contributions. 
  • Innovation & Creativity: The freedom to develop new initiatives and expand existing programs, driving InnoVites’ ambitious growth plans. 

 

Are You Ready to Lead?  

If you’re ready to take on a leadership role where your strategic vision and marketing expertise can make a global impact, apply today to join the InnoVites team. We’re looking for someone who’s not just seeking a job, but a career-defining opportunity to shape the future of our company.