Manager - Consumer Market Insights

4 days ago


Gurgaon, India Honasa Consumer Ltd. Full time
Min relevant experience – 5 years

You’ll be required to --Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team-Be independent and deliver fact based, objective views of the consumers. You will provide credible recommendations to category & brand strategy based on a consumer approach-Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business- You will be expected to run all or part of some projects on your own after 6 months in the job

Key Responsibilities:The key responsibilities in this role are:- Distil insights from primary (Quantitative & Qualitative) and secondary researches-Determine optimal research plan and methodology within agreed budgets- Conduct and co-ordinate various projects with external agencies-Analyze brand track & comms (Link) data, providing updates and insightful summaries- Assist in providing insights to ad-hoc requests from marketing and category teams- Assist and independently execute & deliver in-house Qualitative consumer connects- Interpret available data sources like RMS, KWP, market/category reports and communicate key findings and recommendations-Triangulate data from multiple sources to present holistic findings to the marketing & brand team

Essential Skills & Qualifications:- Strong understanding of Nielsen RMS (Retail Audit Data) and/or Kantar World Panel data (Household panel)- Ability to translate insights to action & strong presentation skills- Knowledge of both Quantitative & Qualitative data collection & techniques- Excellent communicator, both written and verbal, including presentation experience- Strong time management and prioritization skills- Good analytical skills- Ability to work in teams and individually

Competencies:Growth Mindset; Ability to adapt in a fast-paced environment; Accountabilityand Responsibility

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