Marketing Manager

2 weeks ago


Gurgaon, Haryana, India Coca Cola Full time
Coca Cola Marketing Manager - Beverage Insights

Estimated Salary: $120,000 - $180,000 per annum

Gurugram, India

Job Description:

We are seeking a highly skilled Marketing Manager to join our team in Gurugram, India. The successful candidate will be responsible for providing critical insights that inform and drive business strategy across the beverage landscape.

About the Role:
  • Develop and implement research methodologies to gain deep consumer understanding and identify trends and opportunities.
  • Collaborate with cross-functional teams to develop comprehensive marketing strategies and plans that meet business objectives.
  • Lead end-to-end consumer research projects and maintain strong partnerships with internal and external stakeholders.
  • Drive business transformation initiatives through the application of human-centric recruitment frameworks and business-driven recruitment processes.
Responsibilities:
  1. Consumer Research: Design and execute high-quality research studies to provide actionable insights that inform marketing strategies and decisions.
  2. Business Strategy:** Collaborate with commercial and category teams to develop and implement comprehensive marketing strategies that drive business growth and profitability.
  3. Communication:** Develop and maintain effective relationships with key stakeholders, including senior leaders, bottlers, and agencies.
  4. Trend Analysis:** Stay up-to-date with emerging trends and technologies and apply this knowledge to drive innovation and business growth.
Requirements:
  • 10-12 years of experience in marketing insights or a related field.
  • Proven track record of developing and implementing successful marketing strategies that drive business growth.
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders.
  • Mastery of research methodologies, including qualitative and quantitative techniques.
  • Broad expertise in business and commercial acumen, including FMCG business models and financials.


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