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Performance Marketing
4 weeks ago
Role : Performance Marketing - Paid Search
Job Location : Remote
Shift : 2 PM - 11 PM
Responsibilities:
Campaign Setup & Support:
- Assist in the setup and launch of paid search campaigns across platforms like
- Google Ads and Microsoft Advertising, including keyword research, ad group
- structuring, and ad copy creation.
- Support the creation of engaging ad copy, headlines, and extensions under
- guidance from senior team members.
- Help ensure campaigns are set up accurately and efficiently, following
- established processes and naming conventions.
Performance Monitoring & Reporting:
- Monitor daily campaign performance, identifying any anomalies or immediate
- issues.
- Collect and organize data from various platforms for performance reporting.
- Assist in generating basic performance reports, summarizing key metrics like
- clicks, impressions, cost, and conversions.
- Learn to identify trends and patterns in data that inform optimization
- opportunities.
Optimization & Learning:
- Support optimization efforts by implementing small-scale bid adjustments, budget
- modifications, and minor targeting refinements as directed.
- Conduct basic keyword research to identify new opportunities or refine existing
- targeting.
- Assist in A/B testing ad copy variations and landing page elements.
- Stay up-to-date with the latest paid search trends, platform updates, and industry
- best practices.
Data Management & Tools:
- Assist with tracking implementation, including verifying proper setup of
- conversion tags and UTM parameters.
- Utilize basic functions within Google Ads, Microsoft Advertising, and Google
- Analytics to extract data and monitor campaigns.
- Maintain organized campaign documentation and data records.
Collaboration & Communication:
- Collaborate effectively with team members, including other specialists,
- managers, and designers, to ensure campaign alignment.
- Communicate campaign status and progress internally in a clear and concise
- manner.
- Actively participate in team meetings and training sessions.
Qualifications:
- Bachelor degree in Marketing, Business, Communications, or a related field (or
- equivalent practical experience).
- 3+ years managing paid search campaigns on Google and Microsoft Ads
- Basic understanding of marketing concepts and online advertising.
- Excellent attention to detail and strong organizational skills.
- Solid analytical and problem-solving abilities.
- Proficiency in Microsoft Excel (or Google Sheets) for data entry, organization, and basic
- analysis.
- Strong english language verbal and written communication skills.
- Ability to work independently as well as collaboratively in a team environment.
- Proactive attitude with a willingness to take initiative and learn new skills quickly.
- Prior experience with Google Ads or Microsoft Advertising (even personal projects or
- coursework) is a plus.
- Google Ads certification (or willingness to obtain within first 3-6 months) is a strong
- advantage.
