Senior Performance Marketing Specialist

2 weeks ago

Alleppey, Kerala, India beBeeAdvertiser Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Seeking a high-performing Paid Advertising Manager to lead our paid ad campaigns across Google and Meta.

About the Role:

We are looking for an experienced performance marketing professional with 6–9 years of experience in managing paid ad campaigns on Meta, Google, and other performance platforms.

  • Develop and optimize strategies for paid ad campaigns to drive real ecommerce revenue.
  • Collaborate with cross-functional teams to integrate results from SEO, social media, and email channels.
  • Design and run A/B tests across creatives, audiences, and landing pages to improve campaign performance.
  • Provide weekly client reporting and strategic reviews to drive business outcomes.
Responsibilities:

• Strategize, build, and optimize paid ad campaigns on Meta, Google, and other performance platforms.

• Analyze performance and make data-driven decisions to improve ROAS, CAC, and LTV.

• Own weekly client reporting and strategic reviews.

• Collaborate with SEO, social, and email teams to drive integrated results.

• Run A/B tests across creatives, audiences, and landing pages.

• Proactively pitch budget reallocation and scaling strategies.

You Must Have:
  • 6–9 years in a performance marketing role at an agency focused on e-commerce.
  • Must have experience in B2C companies with excellent communication skills as it requires a lot of interaction with clients.
  • Proven track record of managing at least an ad spend of $5K+ monthly per client.
  • Ability to think beyond CTR—deep understanding of ROAS, margins, funnel bottlenecks.
  • Proficiency with Paid Ads like Google Ads, Meta Ads Manager, and attribution tools.
  • Strong hands-on skills with AI tools for ad copy, audience research, or automation.
  • A strategic mindset, you think why, not just how.
What Success Looks Like:
  • Scaling accounts from $5K/month to $20K/month profitably.
  • Reducing CAC without hurting conversions.
  • Driving campaign insights that change a brand's trajectory.

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