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Growth Manager
2 months ago
Are you a growth hacker and looking to build your career in a fintech start-up?
EximPe( is a B2B company providing international business payments and trade finance solutions to local, export and import businesses.
More About Our Company
- Started in July '21 , EximPe is HQ in Singapore and has offices in Bangalore, Mumbai, Hyderabad and Chennai.
- Serving 4000+ customers across country and processed more than $300Mn volume till date
- Raised $5Mn from Marquee Global VCs like Leo Capital, Beta Lab and Reputed Angels including Kunal Shah and Ankit Nagori
Title : Growth Manager
Location: Koramangala-Bangalore
Openings: 1
Reports to: Growth Head
Key roles and responsibilities :
- Create and execute playbook for introducing customers to new and existing features and offerings through communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behaviour) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Brainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivation
- Work closely with a range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Should be able to flex with business needs: copywriting, optimising onboarding conversions, content strategies, email/push, and distribution activities
Must have skills :
- 2-4+ years of experience in a Growth marketing role
- Managed a team
- Understanding of data flow, data funnels, and how to assess user behaviour with data and find actionable insights
- Hands-on experience with tools such as Google Analytics
- Excellent verbal and written communication skills: Ability to have deep empathy for customers and to adapt how you communicate to best reach and engage your audience—from frontline workers to CXOs.
- Strong interpersonal skills to manage and work with multiple teams and stakeholders
- Demonstrated strength in strategic thinking/market analysis /competitive analysis.
Intangibles we’re looking for:
- Ownership - obsession to make EximPe the top cross border fintech
- Empathy for the user - to know when a user needs to be reassured and when there is an opportunity to delight
- Ability to break down complex information into digestible, easily understood communication