Online Marketing

2 weeks ago

Indore, India IBR InfoTech Full time

Marketing Manager – IT Services


Location:
Indore (Work from Office)


Experience:
5+ Years


Immediate Joiners Preferred

About the Role

We are seeking a
result-driven Marketing Manager
with deep expertise in
SEO, SMO, PPC, and digital marketing tools
to scale demand-generation campaigns and drive brand visibility for our
IT services & products
.

This role requires a
hands-on digital marketer
(not just a strategist) with a proven track record of executing campaigns that generate
high-quality B2B leads
for IT companies.

Key Responsibilities


Search Engine Optimization (SEO)

  • Execute on-page & off-page SEO strategies to boost organic traffic & keyword rankings.
  • Conduct technical SEO audits, optimize websites, and manage backlink strategies.


Social Media Optimization (SMO) & Content Marketing

  • Build and run campaigns on
    LinkedIn, Twitter, Facebook, and other platforms
    .
  • Collaborate with content teams to deliver engaging blogs, posts, and case studies for IT audiences.


Pay-Per-Click (PPC) & Paid Media

  • Launch & optimize campaigns across
    Google Ads, LinkedIn Ads, Bing
    , etc.
  • Manage ad budgets, track ROI, and scale high-performing campaigns.


Lead Generation & Marketing Automation

  • Design and execute demand-generation strategies to deliver
    qualified B2B leads
    .
  • Work with tools like
    HubSpot, Marketo, Zoho, or similar platforms
    for nurturing campaigns.


Analytics & Reporting

  • Monitor performance with
    Google Analytics, Search Console, SEMrush
    , etc.
  • Prepare dashboards/reports with actionable insights for stakeholders.


Innovation & Tools

  • Stay ahead with
    AI-driven marketing tools
    and automation platforms.
  • Recommend new strategies to improve efficiency & campaign success.


Team Collaboration & Leadership

  • Work closely with
    Sales, Design, and Product teams
    .
  • Mentor junior digital marketers & align campaigns with business goals.

Key Requirements

5+ years of proven
hands-on experience in SEO, SMO & PPC
in the IT industry.

Strong success record in
B2B lead generation
for international markets.

Expertise in
Google Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, Google Analytics
.

Knowledge of
marketing automation tools & CRM workflows
.

Strong analytical mindset with
data-driven decision-making
.

Excellent communication & presentation skills.

Ability to thrive in a
fast-paced, multi-tasking environment
.


Interested? Share your CV

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