Brand Manager
2 weeks ago
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
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Key Responsibilities:
- Assist in developing and executing brand marketing strategies to meet company goals.
- Analyze market trends and consumer preferences to support campaign creation and product development.
- Collaborate with the marketing team to create content across multiple platforms such as social media, newsletters, and corporate websites.
- Manage and optimize online and offline marketing campaigns, ensuring brand consistency.
- Monitor and report on brand performance and marketing activities, using metrics to gauge success and areas for improvement.
- Ensure all brand activities adhere to legal guidelines and company standards.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- At least 1 year of experience in brand management, preferably in the software development or SaaS industry.
- Strong understanding of brand development strategies and marketing channels.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM software, and content management systems.
Preferred Skills:
- Experience with SEO, SEM, and data-driven marketing.
- Creativity and ability to produce innovative and original ideas.
- Budgeting
- Analytical skils
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