Senior Cluster Manager

1 day ago

Ernakulam, India Watertec Full time

Key Accountabilities
Brand Loyalty and Market Penetration: Establish and maintain brand loyalty through strategic initiatives that strengthen the sub-dealer network and enhance product availability in key markets.
Product Launch and Management: Lead the launch, establishment, and nurturing of new products, ensuring their successful integration into the market.
Market Expansion and Business Development: Identify and explore new markets, tapping into profitable business opportunities. Map and analyze business potential to identify new profitable products and product lines.
Dealer Network Expansion: Oversee the dealer network by expanding the current network, managing relationships, and ensuring timely product supply.
Secondary Sales Generation: Drive secondary sales by engaging with sub-dealers & retail outlets
Product Presentation and Exhibitions: Present products to channel partners. Organize and participate in building industry exhibitions to enhance brand visibility.
Sales and Marketing Strategy Development: Design and implement marketing and sales strategies that consistently exceed targets. Identify high-potential areas and create tactical plans to secure large contracts.
Promotional Activities: Execute innovative and creative market development programs to build the brand image, implement promotional activities, and formulate and execute product promotional strategies based on market intelligence and competition analysis.
Customer Relations Management: Handle dealer claims, effectively manage complaints, and address any issues or concerns related to products or services.
Team Leadership and Training: Motivate and lead the sales team, monitor performance through tools like the Trinetra App system, and provide ongoing training for both new and existing sales personnel. Train Dealer Sales Officers and conduct field training for new hires.
Operations Management: Oversee the operations of the branch, including timely product supply, accurate reporting, and coordination with the Regional Sales Head (RSH).
Revenue and Reporting: Ensure revenue collection aligns with targets and prepare management information system (MIS) reports to track performance.

Qualifications & Experience:

  • Minimum 10 years of experience in Channel Sales in Building Materials (Sanitaryware) along with FMCG or Electrical
  • Proven track record in brand management, market development, and business expansion.
  • Strong experience in managing distributors, dealer, key accounts, and customer relations.
  • Excellent leadership, training, and team management skills.
  • Ability to analyze market trends, identify opportunities, and develop strategic marketing plans.
  • Strong communication and presentation skills.

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