Regional Marketing Manager

2 weeks ago


sany, India Randstad India Full time
  • Primary trade marketing supportto India regional business teams across sales Service dealerdevelopment and rides to provide close marketing support &strategic interventions across all their interfaces to driveenquiry & customer satisfaction.
  • Primarycustodian in building & executing the annual regionalpromotional calendar (insearch/intender) as per brand tenetsprovided by head office across Above the Line (ATL) / Blow the line(BTL) channels in conjunction with Business / Public Relations /Customer Relationship Management (CRM) & Rides teams deliveringannual business funnels (marketwise & model wise)
  • Ensure Strict adherence to brand guidelines across allconsumer touch points within the region as prescribed by headoffice (lead for regional event associations/sponsorships/productplacements)
  • Analyzing Monthly MIS data andconversion funnels and reporting
  • Ownership ofZonal Strategic Business Plan (SBP) budget & Adherence tospends monthly phasing of advertising & promotion
  • To identify and nurture suitable BTL agencypartners/vendors to drive the customer engagement strategy &conduct BTL events/promotions across targeted markets and touchpoints in order to deliver the strategic job to be done for eachcustomer segment
  • Overall custodian of themarketing / business funnel for the region at both product level aswell as state level
Resident expert of theregions business landscape for Royal Enfield (RE) and competitionwith ready insights/data on competitor spends impact of newlaunches in the segment headroom opportunities for key REmodels

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