Performance Specialist

1 month ago

gurugram, India Ocularity Analytics Full time

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence.

We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value system. We are committed towards equity, inclusion and accessibility.


Position Summary:

Ocularity Analytics is seeking an experienced individual for the role of Performance Specialist to develop & execute performance marketing strategy that push the boundaries of digital marketing, right form email marketing to programmatic advertising. The role will entail advising our clients on overall social approach and behaviour while also developing and executing innovative performance marketing campaigns. We are looking for individuals with a creative and entrepreneurial drive and are excited to work in a fast-paced environment while thinking quickly on their feet. Qualified candidates will be able to effectively lead multiple projects and will be responsible for not only translating marketing objectives into broad social campaign and overall brand strategies, but also be tasked with proficiently managing campaigns throughout all phases of the project.

While working within the performance marketing discipline, candidates must also display an aptitude for the entire marketing ecosystem (e.g., brand planning, media planning, creative, etc.) The Performance Specialist will work as an integral part of the PERFORMANCE Division and interface collaboratively with departments across the organization.


Job Duties (Other Duties as Assigned):

  • Perform daily account management across search engines & social platforms
  • Run and optimise E-Mail marketing campaigns. (Inbound/outbound/promotional/journeys)
  • Complete ownership from driving all paid top-of-funnel, middle-of-funnel and bottom-of-funnel/visitor traffic to monthly customer acquisition and MRR goals.

·        Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. (Google analytics, etc)

·        Identifying and creating a performance marketing strategy & execution plan

  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all Paid channels (Meta, Google, LinkedIn, etc) to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid
  • Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI
  • Collaborate with the content marketers, designer to create all assets needed for the campaigns
  • Working closely with the CEO to share funnel conversion improvement ideas, feedback & present results

 

  • Challenge and inspire teams to think differently about media channels and platforms
  • Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences
  • Provide thought leadership in the following areas: consumer behaviour, creative media engagements, emerging media, accountability and measurement
  • Follow creative process guidelines and track work with project management tools and contribute to process improvements.
  • Craft measurement plan that incorporates goals and KPIs across paid, owned and earned
  • Contribute to a consistent customer service standard across all departments.
  • Work to ensure customer service is ingrained at the core of the Marketing + Sales team


Qualifications (Education/Experience/Certifications):

  • 2-3 years in performance marketing/programmatic advertising/digital marketing in a (creative) agency, ideally
  • Bachelor’s degree or a combination of education and work experience.
  • Experience of programmatic advertising landscape is a plus
  • Deep understanding of the media landscape—online;
  • Ability to think strategically (not just tactically)
  • Excellent written and verbal communication skills;
  • Analytical in approach; should be very good with numbers;
  • Ability to work independently on a project or in a team environment.
  • A creative design eye that understands design trends and best practices.
  • Experience in managing multiple projects and deadlines and being able to work under tight timelines.
  • Ability to balance being part of a team while taking responsibility for driving projects from start to finish with minimal supervision.
  • We’d be happy to look at any media buying/email marketing related work you might have compiled, you can submit an online portfolio or PDF of your work .

Please contact:

Location: Udyog Vihar, Phase 5, Gurugram (Haryana)

Job Type: Full-time

 

  • Performance Marketing Specialist

    1 month ago

    Gurugram, India Upriver Full time

    Position: Performance Marketing SpecialistExperience: 1-3 years in performance marketingEducational Qualification: Graduates, Post Graduates, B Tech, MBALocation: GurgaonAbout Upriver EcommerceUpriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales...

  • Performance Marketing Specialist

    1 month ago

    Gurugram, India Upriver Full time

    Position: Performance Marketing SpecialistExperience: 1-3 years in performance marketingEducational Qualification: Graduates, Post Graduates, B Tech, MBALocation: GurgaonAbout Upriver EcommerceUpriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India Upriver Full time

    Position: Performance Marketing Specialist Experience: 1 -3 years in performance marketing Educational Qualification: Graduates, Post Graduates, B Tech, MBA Location: Gurgaon About Upriver Ecommerce Upriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India Upriver Full time

    Position: Performance Marketing SpecialistExperience: 1-3 years in performance marketingEducational Qualification: Graduates, Post Graduates, B Tech, MBALocation: GurgaonAbout Upriver EcommerceUpriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India Upriver Full time

    Position: Performance Marketing SpecialistExperience: 1-3 years in performance marketingEducational Qualification: Graduates, Post Graduates, B Tech, MBALocation: GurgaonAbout Upriver EcommerceUpriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India YHATAW - यथा Full time

    Company DescriptionWelcome to Yhataw Realty, a renowned real estate consultancy based in Gurugram. We specialize in helping clients find their dream homes and make sound investment decisions in luxury residential and commercial projects. Our mission is to redefine the real estate journey, providing a seamless and enriched experience for every client. With a...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India YHATAW - यथा Full time

    Company DescriptionWelcome to Yhataw Realty, a renowned real estate consultancy based in Gurugram. We specialize in helping clients find their dream homes and make sound investment decisions in luxury residential and commercial projects. Our mission is to redefine the real estate journey, providing a seamless and enriched experience for every client. With a...

  • Performance Marketing Specialist

    3 weeks ago

    Gurugram, India YHATAW - यथा Full time

    Company Description Welcome to Yhataw Realty, a renowned real estate consultancy based in Gurugram. We specialize in helping clients find their dream homes and make sound investment decisions in luxury residential and commercial projects. Our mission is to redefine the real estate journey, providing a seamless and enriched experience for every client. With...

  • Performance Marketing Specialist

    1 month ago

    Gurugram, India YHATAW - यथा Full time

    Company DescriptionWelcome to Yhataw Realty, a renowned real estate consultancy based in Gurugram. We specialize in helping clients find their dream homes and make sound investment decisions in luxury residential and commercial projects. Our mission is to redefine the real estate journey, providing a seamless and enriched experience for every client. With a...

  • Performance Marketing Specialist

    4 days ago

    gurugram, India GAURI KOHLI®️ Full time

    About The Company >> GAURI KOHLI® is a family owned, socially-conscious, home décor small business. We are now actively looking for the right talent to grow our business to the next level. Job Purpose >> The Performance Marketing Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad...

  • Performance Marketing Specialist

    3 days ago

    Gurugram, India GAURI KOHLI®️ Full time

    About The Company >>GAURI KOHLI® is a family owned, socially-conscious, home décor small business. We are now actively looking for the right talent to grow our business to the next level. Job Purpose >>The Performance Marketing Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad...

  • Performance Marketing Specialist

    3 hours ago

    Gurugram, India GAURI KOHLI Home & Living Full time

    About The Company >>GAURI KOHLI® is a family owned, socially-conscious, home décor small business. We are now actively looking for the right talent to grow our business to the next level. Job Purpose >>The Performance Marketing Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad...

  • Performance Marketing Specialist

    5 days ago

    Gurugram, India GAURI KOHLI®️ Full time

    About The Company GAURI KOHLI® is a family owned, socially-conscious home décor brand. We are all about exquisite design, finest quality materials, uncompromising craftsmanship, sustainable sourcing and social upliftment of rural artisans. Job PurposeThe Performance Marketing Specialist is responsible for architecting and deploying marketing strategies...

  • Performance Marketing Specialist

    5 days ago

    Gurugram, India GAURI KOHLI®️ Full time

    About The Company GAURI KOHLI® is a family owned, socially-conscious home décor brand. We are all about exquisite design, finest quality materials, uncompromising craftsmanship, sustainable sourcing and social upliftment of rural artisans. Job Purpose The Performance Marketing Specialist is responsible for architecting and deploying marketing...

  • Performance Marketing and Growth Specialist

    4 weeks ago

    Gurugram, India Preplaced Full time

    Role Overview:We are seeking a talented and driven Performance Marketing and Growth Specialist to join our team. The ideal candidate will be responsible for developing and executing performance marketing strategies to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels, strong...

  • Performance Marketing and Growth Specialist

    4 weeks ago

    Gurugram, India Preplaced Full time

    Role Overview:We are seeking a talented and driven Performance Marketing and Growth Specialist to join our team. The ideal candidate will be responsible for developing and executing performance marketing strategies to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels, strong...

  • Performance Marketing and Growth Specialist

    4 weeks ago

    gurugram, India Preplaced Full time

    Role Overview: We are seeking a talented and driven Performance Marketing and Growth Specialist to join our team. The ideal candidate will be responsible for developing and executing performance marketing strategies to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels, strong...

  • Performance Marketing Specialist

    4 weeks ago

    Gurugram, India LEAPX.AI Full time

    As a Performance Marketing Specialist at LeapX, you will:Work closely with product and engineering teams to enhance system efficiency and efficacy.Devise and implement robust campaign evaluation frameworks, including A/B testing protocols.Monitor and analyse campaign performance, make data-driven optimisations to enhance ROAS and ROI.Ensure all campaigns...

  • Performance Marketing Specialist

    1 week ago

    gurugram, India LEAPX.AI Full time

    As a Performance Marketing Specialist at LeapX, you will: Work closely with product and engineering teams to enhance system efficiency and efficacy. Devise and implement robust campaign evaluation frameworks, including A/B testing protocols. Monitor and analyse campaign performance, make data-driven optimisations to enhance ROAS and ROI. Ensure all campaigns...

  • Performance Marketing Specialist

    4 weeks ago

    gurugram, India LEAPX.AI Full time

    As a Performance Marketing Specialist at LeapX, you will: Work closely with product and engineering teams to enhance system efficiency and efficacy. Devise and implement robust campaign evaluation frameworks, including A/B testing protocols. Monitor and analyse campaign performance, make data-driven optimisations to enhance ROAS and ROI. Ensure all campaigns...