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Performance Marketing Specialist

3 months ago

Gurugram, India GAURI KOHLI®️ Full time

About The Company >>

GAURI KOHLI® is a family owned, socially-conscious, home décor small business. We are now actively looking for the right talent to grow our business to the next level.


Job Purpose >>

The Performance Marketing Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad spend (ROAS) enhancement. The role demands a strategic thinker with a robust analytical acumen who can align campaigns with the company's financial goals and vision.


Responsibilities >>

  • Architect and deploy performance marketing strategies to accelerate sales and enhance ROAS.
  • Pilot and perfect paid advertising campaigns for our multiple brands, across platforms like Google Ads, META Ads and Marketplace Platforms like Home Depot, Target, Macy's amongst others.
  • Analyze keywords, audience specifications, and competitive landscapes to identify opportunities for campaign enhancement.
  • Design compelling ad copies and creatives, and optimize landing pages to improve click-through and conversion rates.
  • Conduct A/B testing and apply optimization methodologies to refine campaign elements such as ad placements, formats, targeting, and bid management.
  • Collaborate with in-house teams, including designers and copywriters, to ensure campaign coherence and effectiveness.
  • Stay updated with the latest trends and changes in advertising platforms, leveraging insights to improve campaign performance.
  • Manage ad initiatives from conceptualization and setup to execution and optimization.
  • Provide detailed reports and analyses on the impact of campaigns.


Key Qualities

  • Strategic thinker with a strong analytical acumen.
  • Ability to predict sales outcomes based on ad budgets.
  • Proficiency across major advertising platforms.
  • Growth-centric mindset with a focus on achieving tangible results.


Requirements

  • More than 4-5 years of experience in performance marketing, preferably in the home decor or lifestyle industry.
  • Expertise in digital advertising tools and platforms.
  • Strong analytical skills and proficiency in using metrics to guide advertising decisions.
  • Excellent communication, collaboration, and project management skills.