Performance Marketing Specialist

2 weeks ago

Gurugram, India Upriver Full time

Position: Performance Marketing Specialist

Experience: 1-3 years in performance marketing

Educational Qualification: Graduates, Post Graduates, B Tech, MBA

Location: Gurgaon


About Upriver Ecommerce


Upriver Ecommerce Private Limited is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales on their own website as well as on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Firstcry, Jiomart, Big Basket,Blinkit, Zepto etc.


Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients, our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel.


We are online arm of our client's organization and our account managers remain fully accountable to our clients.


Position Summary:

We are seeking skilled and experienced D2C Performance Marketing Specialists to work in our performance marketing team and further our efforts in growing our clients' D2C business. The ideal candidate will have a proven track record in performance marketing, with a focus on platforms such as Facebook, Instagram, Google and others. This role offers a unique opportunity for rapid learning and career growth in the dynamic e-commerce industry.


Key Responsibilities:

  • and execute comprehensive digital marketing strategies to drive traffic and conversions on D2C websites.
  • launch, and optimize digital advertising campaigns across various platforms, including Facebook, Instagram, Google Ads, and others.
  • campaign performance, analyze data, and generate actionable insights to improve ROI/ ROAS and KPIs.
  • with internal teams and client teams to ensure consistent messaging, branding, and alignment of marketing efforts.
  • regular performance reports and recommendations to clients, demonstrating the impact of marketing efforts on business objectives.
  • updated on industry trends, best practices, and emerging technologies in D2C performance marketing.


Qualifications:

  • Bachelor's degree, or above, in Marketing, Business, or related field.
  • of 1 year of experience in digital marketing, with a focus on performance marketing and direct-to-consumer (D2C) channels.
  • track record of successfully managing and optimizing digital advertising campaigns to drive measurable results.
  • analytical skills and proficiency in data analysis tools such as Google Analytics, Facebook Ads Manager, etc.
  • communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and clients.
  • working with e-commerce platforms such as Shopify, WooCommerce, Magento, etc., is a plus.
  • in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
  • mindset with the ability to interpret data and derive insights.
  • attitude with a willingness to learn and take on new challenges.
  • to multitask and prioritize tasks in a fast-paced environment.
  • in Microsoft Office Suite (Word, Excel, PowerPoint).


Benefits:

  • salary and performance-based incentives.
  • to work with leading brands and industry experts in the e-commerce space.
  • work environment.
  • training and professional development opportunities.
  • in class benefits including ESOPs

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