Marketing Executive

3 weeks ago

Mysuru, India Vigyanlabs Innovations Private Limited Full time

Key Responsibilities

  • Campaign Development: Create and execute marketing strategies and campaigns across digital, social media, email, and traditional channels.
  • Content Creation: Produce engaging and grammatically correct marketing materials, including website copy, social media posts, and promotional collateral.
  • Market Research: Conduct research to identify target audiences, understand consumer needs and trends, and analyze competitor activities.
  • Performance Analysis: Monitor, track, and analyze marketing campaign performance using analytics tools and key performance indicators (KPIs) to optimize strategies.
  • Collaboration: Work closely with designers, content writers, sales teams, and external partners to align marketing efforts and achieve business goals.
  • Event Management: Organize and coordinate promotional events, trade shows, and product launches to increase brand visibility and generate leads.
  • Digital Marketing: Manage social media accounts, conduct pay-per-click (PPC) campaigns, and assist with website maintenance and search engine optimization (SEO).
  • Brand Management: Ensure that all marketing materials and communications are consistent with the company's brand messaging and guidelines.
  • Stakeholder Relations: Maintain positive relationships with media outlets, agencies, and other business partners.

Required Skills

  • Communication Skills: Excellent verbal, written, and presentation skills.
  • Strategic Thinking: Ability to develop innovative and efficient marketing strategies.
  • Analytical Skills: Strong data analysis and reporting skills to measure campaign effectiveness.
  • Digital Proficiency: Familiarity with digital marketing platforms, social media, and content management systems.
  • Organizational Skills: Ability to manage multiple projects and meet deadlines.
  • Creativity: Ability to generate innovative ideas for campaigns and content.
  • Commercial Awareness: Understanding of market dynamics and business goals.
  • Attention to Detail: Thoroughness in all aspects of campaign planning and execution.

Job Type: Full-time

Pay: ₹400, ₹600,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Language:

  • English (Preferred)

Work Location: In person

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