Digital Marketing Executive

3 weeks ago

Mysuru, India Strategi Automation Pvt ltd Full time

Job Overview:

We are looking for a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our companys products and services. You will play a key role in driving brand awareness, increasing web traffic, and generating leads through various digital channels.

Key Responsibilities:

Campaign Management: Develop and execute effective digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display advertising.

Content Creation: Create and curate engaging, high-quality content for websites, blogs, social media, email newsletters, and other digital platforms.

SEO/SEM: Implement search engine optimization (SEO) strategies to improve organic search rankings and manage paid search campaigns (PPC).

Social Media Marketing: Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.), create content calendars, and analyze performance.

Email Marketing: Develop and send email marketing campaigns, analyze open rates, click-through rates, and other KPIs.

Analytics and Reporting: Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, social media insights, and other relevant platforms.

Market Research: Conduct competitor analysis and stay updated on digital marketing trends and best practices to ensure continuous improvement.

Collaboration: Work closely with other departments, such as sales and creative teams, to align marketing strategies and achieve business goals.

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