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Spinny | Sr. Executive-Retention Marketing(CRM) | gurugram

2 months ago

gurugram, India Spinny Full time

Role :Retention Marketing(CRM)


Job Description:

We are looking for a Sr Executive-Retention Marketing (CRM) to lead and accelerate our efforts around engaging and retaining existing customers and managing end-to-end funnel stage metrics for an acquired user to drive better retention. The role involves working closely with cross-functional teams and optimizing customer journeys by applying growth principles to drive performance. The key objective of the role is to own and execute an engagement and retention program that will be a big driver for the higher retention of different user cohorts.


Primary Roles and Responsibilities:

1.Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.

2.Execute and Manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.

3.Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.

4.Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.

5.Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.

6.Work closely with the creative team to define Email/WhatsApp templates for campaigns.

7.Work with Product, Tech, and Business functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.

8.Take ownership of Monthly & Quarterly Retention goals


Must-have Skills

1.Deep understanding of CDP tools like Webengage, CleverTap, MO engage etc.

2. Prior 2+ years’ experience within retention & growth role in a B2C environment.

3. Passionate about marketing and experience in delivering CLM strategy such as segmentation, incentivisation, engagement and overall retention.

4.Experience using data visualisation tools (GA/ PowerBI / Tableau preferable)

Experience in analysis of all retention metrics & revenue incrementality analysis, with strong proficiency in excel.