HR Yaar | Campaign and Analytics Manager | india

4 weeks ago


Delhi, India HR Yaar Full time
Position: Campaign Manager and AnalyticsCompany:

Insurance BrokingLocation:

Kopar Khairane, Navi MumbaiDepartment:

Marketing

Position Overview:The Campaign Manager and Analytics will be responsible for planning, executing, and analyzing marketing campaigns across various channels. This role requires a blend of creative and analytical skills to drive engagement and optimize performance.

Key Responsibilities:● Develop and manage multi-channel marketing campaigns, specifically: Paid campaigns, SMS, Whatsapp and display advertising● Collaborate with cross-functional teams to launch campaigns for a captive base● Set campaign objectives, KPIs, and budgets, ensuring alignment with the overall marketing strategy● Monitor and analyze campaign performance using analytics tools GA, Zoho CRM, ERP and Clevertap● Generate regular reports and insights to assess effectiveness, identify trends, and recommend optimizations● Conduct A/B testing to refine messaging and targeting● Manage relationships with external vendors and agencies● Lead post-campaign analysis and present findings to stakeholders

Qualifications:● Bachelor’s degree in Marketing● 6+ years of experience in campaign management and analytics.● Proficiency in marketing automation tools (Clevertap, Adobe) and analytics platforms (Google Analytics)● Strong analytical skills with the ability to interpret complex data sets and derive insights.● Excellent project management and organizational skills.● Familiarity with SEO and social media marketing is a plus

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