YouTube Growth Manager

5 days ago

bangalore, India Unacademy Full time

Company Overview:

Unacademy is a dynamic and innovative Edtech company dedicated to creating engaging and impactful content on YouTube. We are seeking a motivated and experienced YouTube Growth Manager to join our team and lead our efforts in expanding our presence on the platform.


Position Overview:

As a YouTube Growth Manager, you will be responsible for developing and executing strategies to increase our channel's subscribers, views, and overall engagement. This role requires a deep understanding of YouTube algorithms, content trends, and analytics. The ideal candidate will be a creative thinker with a proven track record of growing YouTube channels and increasing audience retention.


Key Responsibilities:


Content Strategy

  • Develop and implement a content strategy to optimize video performance and increase subscriber count.
  • Stay informed about current YouTube trends, algorithm changes, and industry best practices.


Audience Development:

  • Identify target audiences and create content that resonates with them.
  • Implement strategies to grow subscriber base and increase viewer loyalty.


Analytics and Reporting:

  • Utilize YouTube analytics to track key performance indicators (KPIs) and provide regular reports on channel growth.
  • Analyze data to identify trends, opportunities, and areas for improvement.


Collaborations and Partnerships:

  • Identify and initiate collaborations with influencers, creators, and brands to expand the channel's reach.
  • Negotiate and manage partnerships to ensure mutually beneficial relationships.


SEO and Metadata Optimization:

  • Optimize video titles, descriptions, tags, and thumbnails to improve search visibility and click-through rates.
  • Stay current with YouTube SEO best practices.


Community Engagement:

  • Foster a sense of community among subscribers through effective engagement and communication.
  • Monitor and respond to comments, messages, and feedback in a timely and positive manner.


Qualifications:

  • Proven experience as a YouTube Growth Manager or a similar role.
  • In-depth knowledge of YouTube algorithms, analytics, and SEO.
  • Strong understanding of content creation and audience engagement.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving skills.
  • Familiarity with video editing tools and software is a plus.


Role Particulars:

  • 6 days working (Mon-Sat)
  • On-site in Bangalore

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