Manager - marketing & communications

4 weeks ago

Hyderabad, India Birla Institute Of Technology And Science, Pilani Full time

Key ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:- Develop and implement comprehensive Account-Based Marketing strategies aligned with B2 B sales objectives and company's annual plan & budget.- Identify, research, and prioritize high-value target accounts in collaboration with B2 B sales teams.- Create detailed account profiles and buyer personas for key decision-makers within target organizations.- Develop account-specific/industry specific marketing strategies and campaigns tailored to each target account's unique needs and challenges.- Work closely with Business development team to align with account-specific marketing collateral, presentations, and proposal materials.- Execute and optimize multi-channel ABM campaigns including email, digital advertising, events, and direct mail.Content Creation & Brand management:- Create highly personalized, account-specific content including case studies, white papers, industry reports, and solution briefs.- Develop compelling B2 B marketing collateral tailored to different stages of the enterprise buying journey.- Manage brand consistency across all B2 B marketing channels and materials.- Oversee development of thought leadership content positioning WILP as an industry expert in corporate education.- Create content for multiple decision-makers within buying committees at target accounts.- Manage B2 B-focused social media & advertising strategies across Linked In, Twitter, and industry-specific platforms.Event Marketing & Thought Leadership:- Coordinate participation in industry conferences, trade shows, and corporate education events.- Organize account-specific events, webinars, and executive briefings for target accounts.- Manage speaker opportunities and thought leadership initiatives for faculty and leadership team.- Develop strategic partnerships with industry associations and corporate education networks.Qualification and Personal Profile- MBA (preferred) with 5-10 years of experience in B2 B marketing preferably with Account-Based Marketing (ABM) experience in education technology, enterprise software, professional services, or B2 B technology companies. Experience in corporate education or working with enterprise clients preferred.Other Skill and Ability Requirements- ABM Expertise: Deep understanding of B2 B Account-Based Marketing principles, methodologies, and best practices.- B2 B Sales Collaboration: Proven experience working closely with B2 B sales teams and understanding enterprise sales cycles.- B2 B Technology Proficiency: Experience with CRM platforms, and marketing automation tools.- Content Marketing: Excellent skills in creating compelling B2 B content that resonates with enterprise decision-makers.- Communication Skills: Outstanding written and verbal communication skills for executive-level interactions and cross-functional collaboration.- Industry Knowledge: Understanding of B2 B buying processes, enterprise decision-making, and corporate education market trends.- Digital Marketing: Understanding of B2 B digital marketing channels, Linked In advertising, email marketing, and marketing automation.- Candidates based out of Hyderabad are preferred.

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