Digital marketing manager WFHfounding member
2 weeks ago
Note:This is equity based roleonly
KeyResponsibilities
- Develop and executedigital marketing plans and strategies
- Manageand optimize SEO/SEM campaigns
- Analyze webtraffic and user engagement to suggestimprovements
- Oversee the creation andmanagement of digital content
- Monitor theperformance of digital marketing efforts using a variety ofanalytical tools
- Create and manage digitalmarketing budgets
- Identify new trends indigital marketing evaluate new technologies and ensure the brand isat the forefront of industrydevelopments
- Collaborate with internal teams tooptimize user experience
- Measure and reportperformance of all digital marketing campaigns and assess againstgoals (ROI and KPIs)
- Brainstorm new andcreative growth strategies
- Plan execute andmeasure experiments and conversiontests
- Utilize strong analytical ability toevaluate endtoend customer experience across multiple channels andcustomer touchpoints
- Collaborate with agenciesand other vendor partners
- Stay uptodate withthe latest best practices tools and trends in digitalmarketing
RequiredQualifications
- Bachelor s degree inMarketing Business or related field
- Provenworking experience in digitalmarketing
- Demonstrable experience leading andmanaging SEO/SEM marketing database email social media and/ordisplay advertising campaigns
- Experience inoptimizing landing pages and user funnels
- Solidknowledge of website analytics tools (e.g. Google AnalyticsNetInsight Omniture WebTrends)
- Experience insetting up and optimizing Google Adwordscampaigns
- Strong analytical skills anddatadriven thinking
- Uptodate with the latesttrends and best practices in online marketing andmeasurement
- Excellent communication andinterpersonal skills
- Strong project managementand organizational skills
- Certification inGoogle AdWords/Analytics is a plus
- Experienceworking in a startup environment ispreferred
- Ability to work effectively in aremote work setting
- Proven track record as afounding member of a digital marketing team ispreferred
- Ability to multitask and manage timeeffectively
seo,sem,analytics,ppc,contentmarketing,digital marketing,campaigns,adwords,googleadwords,management
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