Partnership Associate

1 month ago

Mumbai, India Yulu Full time

About Yulu:

As India’s leading shared electric mobility technology player, Yulu is purposeful and dedicated to making mobility accessible, affordable, environmentally sustainable and inclusive. Over the past five years, we have created a strong positive impact in several cities thanks to our smart vehicles, robust technology stack, and deep stakeholder partnerships.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work and explore their cities - Come, join the #Unstoppable Yulu tribe

Stay updated on the latest news from Yulu at and our website, .

Role Summary

The primary responsibility of this role is to develop and implement strategic initiatives to drive sustainable growth in demand for Yulu's People and Goods Mobility businesses within the city. Reporting directly to the Demand Head, this role is crucial in shaping and scaling Yulu's urban mobility solutions to meet market needs effectively and sustainably.

Key Responsibilities

  • Lead a team of sales associates and on-ground promoters to drive user acquisition through referral channels and BTL activations across People and Goods mobility segments.
  • Build and maintain partnerships with local entities (e.g., RWAs, colleges, malls, restaurants, corporates) to boost demand generation.
  • Secure and manage enterprise partnerships with key Mumbai-based businesses to generate sustainable demand for Yulu's mobility services.
  • Represent Yulu at local events and work with the Policy team to strengthen relationships with government and private entities.
  • Spearhead demand generation and Yulu Centre (YC) implementations in new city clusters, ensuring seamless setup and strong demand pipelines.
  • Form and stabilize national enterprise partnerships, collaborating with stakeholders like cluster heads for problem-solving and new partnership integration.
  • Optimize bike revenue yield and operational KPIs (revenue %, utilization, customer satisfaction), collaborating with teams in marketing, operations, and engineering.
  • Regularly gather customer feedback and implement field SOPs to maintain high service standards and continuously strengthen Yulu’s position in the city.

Key Requirements

  • Graduate with 2-3 years of experience in a high-growth organization or startup; experience in enterprise sales and marketing is a plus.
  • Willingness to travel extensively within the city, as this is a field-focused role.
  • Strong integrity, with excellent problem-solving skills, business acumen, communication, and interpersonal abilities.
  • Comfortable working in a fast-paced, dynamic environment.
  • Passionate about mobility, urban planning, and sustainable living.
  • Skilled multitasker with a data-driven mindset; proficient in technology, data analysis, and Excel.

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