Associate Vice President

4 weeks ago

Gurgaon, India Publicis Groupe Full time

Job Title: Associate Vice President – Creative Strategy DigitalExperience: 8 yrs. +Reporting: National Head of DigitalRole Overview:We are seeking a visionary who can create and implement a robust digital roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.Key Responsibilities:- Build comprehensive digital roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.- Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.- Develop and implement creative content strategies that align with clients' brand goals and drive engagement.- Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.- Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.- Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.- Work closely with business operations to understand and address customer and brand challenges.- Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.- Collaborate with various departments, to ensure cohesive and effective digital strategies.- Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.- Set clear KPIs and objectives for digital campaigns and initiatives.- Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.Qualifications:- Proven experience in digital marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.- Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.- A deep understanding of customer journeys, digital content strategies, and brand building.- Innovative mindset with a passion for leveraging digital technologies to solve business challenges.Key Attributes:- Visionary thinker with a digital-first mindset.- Creative and strategically fertile, capable of generating innovative ideas and solutions.- Strong advocate for the power of digital marketing.- Results-oriented with a focus on driving customer engagement and brand growth.If you are a dynamic and creative digital marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionising our clients' digital landscapes.

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