Lead Generation Analyst
2 months ago
Role and Responsibilities:
Research and Analysis:
Conduct thorough market research to identify potential leads and target markets.
Analyze data to understand customer behavior, preferences, and trends.
Utilize various tools and platforms to gather and analyze lead data.
Lead Generation:
Develop and execute lead generation strategies to attract and convert high-quality leads.
Identify and qualify potential leads through various channels such as social media, email campaigns, webinars, events, and more.
Collaborate with the sales, presales, and marketing teams to optimize lead generation efforts.
Data Management:
Maintain and update lead databases and CRM systems.
Ensure the accuracy and integrity of lead information.
Segment and categorize leads for targeted marketing campaigns.
Reporting and Optimization:
Track and report on lead generation metrics and KPIs.
Analyze the effectiveness of lead generation activities and recommend improvements.
Stay updated with industry trends and best practices to continually enhance lead generation strategies.
Skills:
Familiarity in CRM , lead generation and marketing automation tools .( hub spot, salesforce, mixmax, lusha, etc).
Education: MBA in Marketing, Business, Data Analysis, or a related field.
Experience:
Minimum of 12+ years of experience in lead generation.
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