Google Ads Expert

2 days ago


bangalore, India Xpressedu Full time
Overview: The GoogleAds Expert is a crucial role within our organization responsiblefor managing and optimizing our Google Ads campaigns. This positionplays a key part in driving our digital marketing strategy andensuring effective online visibility and customerengagement.KeyResponsibilities:
  • Create and manageGoogle Ads campaigns to drive traffic leads andsales
  • Conduct keyword research and analysis tooptimize campaign performance
  • Implement andoptimize ad copy and creative content
  • Monitorcampaign performance and make datadriven decisions to improveROI
  • Implement and analyze A/B tests to maximizecampaign effectiveness
  • Collaborate with themarketing team to align Google Ads strategy with overall marketinggoals
  • Stay updated with the latest Google Adsfeatures and best practices
  • Report on campaignperformance and provide actionableinsights
  • Optimize campaigns for mobile localand display networks
  • Manage campaign budgetsand bidding strategies to achieve businessobjectives
  • Continuously research and implementnew opportunities within Google Ads
  • Work withgraphic designers and content writers to create compelling advisuals and copy
  • Utilize Google Analytics andother tools to track and analyze campaignperformance
  • Provide recommendations to improvewebsite and landing page performance
  • Stayupdated with industry trends and best practices in SEM and digitaladvertising
RequiredQualifications:
  • Bachelors degree inMarketing Advertising Business or relatedfield
  • Proven experience managing Google Adscampaigns and delivering results
  • Google Adscertification is highly preferred
  • Demonstratedunderstanding of PPC SEM and digital marketingprinciples
  • Strong analytical skills with theability to interpret performance data and makeoptimizations
  • Proficiency in Google Analyticsand other relevant tools
  • Experience in A/Btesting and optimizing ad creative and landingpages
  • Excellent communication and collaborationskills
  • Ability to manage multiple projects andprioritize tasks effectively
  • Uptodate knowledgeof industry trends and best practices
  • Strongattention to detail and a resultsdrivenmindset
  • Ability to work effectively in afastpaced dynamic environment
  • Certifications indigital marketing and related areas are aplus
  • Experience with ecommerce and leadgeneration campaigns isadvantageous
  • Understanding of HTML CSS and webdesign principles is aplus

analytical skills,keywordresearch,project management,html,google ads,ad copyoptimization,web design,digital advertising,ppc,budgetmanagement,css,sem,analytics,a/b testing,campaignmanagement,industry trends,digital marketing,campaignoptimization,google analytics,communicationskills



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