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Senior Digital Analyst
2 weeks ago
Job Highlights skills :
- 7+ years of experience in the field of digital analytics.
- Requires Project Management skills with the ability to work independently.
- Should be an Expert in JavaScript.
- Should be an Expert in GTM
- Must have an Expert knowledge of GA360 and GA4 configuration.
- Should have a strong understanding of the wider GMP stack, including ADH, DV360, and SA360.
- Experience with Google Cloud - Big Query, App Engine/Cloud Run.
- Strong understanding of website technology (JS, CMS, Single Page Apps, iframes).
- Experience with Firebase.
- Experience with API concepts/data integrators.
Good to have :
- Strong knowledge of Google Search Console
- Strong knowledge of AB testing principles
- Experience in using dashboard visualization tools.
- Strong knowledge of the Digital Advertising Tech Landscape.
Key Responsibilities :
- Design and implementation of data collection strategies across various digital platforms (website, mobile app, etc.) using tools like Google Tag Manager (GTM) and expert knowledge of GA360/GA4 configuration.
- Work on the integration of data from a wider Google Marketing Platform (GMP) stack, including ADH, DV360, and SA360.
- Manage data pipelines and ensure clean data ingestion into Google Cloud Platform (GCP) tools like BigQuery.
- Work with developers to understand website technology (JS, CMS, Single Page Applications, iframes) and ensure proper data capture.
- Develop and deliver clear, concise, and insightful reports.
- Mentor and guide junior digital analysts, fostering a collaborative and knowledge-sharing environment.
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