Senior Digital Analytics Analyst

4 days ago

bangalore, India NI Full time

The Global Sales & Marketing Analytics team is in search of an Adobe Analytics Digital Analyst. This role will deliver business insights to our Web Business team through the generation of standard reporting and ad hoc analyses designed to monitor the digital user experience & answer business questions. As a member of our analytics team, you will partner with analysts, development teams, and product owners to enable a clear picture of how users are engaging with our customer facing digital content and tools. 

Responsibilities

Define, develop, and present standard KPI reports using Adobe Analytics. Investigate, analyze, and socialize digital usage analytics to identify trends and create data-driven insights about visitor behavior (. traffic patterns, order volume, conversion funnel, navigation behavior, and pathing). Combine analytics insights from multiple sources to generate insights when applicable. Define data requirements for reporting and analysis projects. Identify missing metrics to build KPIs, and work with Product/Technical Product Owners to implement tagging requirements to ensure proper tracking and reporting of digital data. Function as a subject matter expert on utilization of Adobe Analytics and analyzing web metrics within and across applicable apps and site sections for user insights. Perform data flow quality assurance and troubleshooting and elevate data integrity issues. Write and maintain Adobe Analytics user documentation and training to enable business self-service. Stay current with the latest developments with Adobe Analytics.

Qualities of a successful candidate

Ability to collaborate cross-functionally to define data and information requirements. Ability to build high-quality, user-friendly visualizations. Passion for optimizing the user experience. Comfortable working with technical teams and business areas. Understand business priorities, scope, and objectives. Agile mindset to deliver often and iteratively. Interest and curiosity in data and technology. Self-Starter, high level of ownership, proactive nature, problem-solving skills. Attention to detail with a focus on high-quality deliverables.

Requirements

4-year Bachelor’s Degree in Mathematics, Statistics, MIS, Business, or other relevant fields. 3+ years experience in an analytical marketing or digital experience role. Advanced hands-on experience using Adobe Analytics tool. Excellent mathematical, problem solving, analytical ability, and a highly data-driven mindset. Knowledge of standard methodologies in B2B marketing, demand generation, and conversion. Proficiency with Microsoft Office Suite, with advanced knowledge of Excel formulas, pivot tables, and macros a plus. Understanding of web analytics basics: javascript, tags, cookies, variables, Data Layer/metadata. Tableau experience is a plus. Power BI experience is a plus.

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