Performance Marketer

4 weeks ago


bangalore, India Michael Page Full time
Experience in running Google Ads campaigns is a must Work directly with the Founders

About Our Client

Our client is a market leader in the Cybersecurity domain and are at the forefront of Fraud prevention. They currently have 100+ customers and are blitz-scaling profitably.

They have already built a Multi-million Dollar business(without bleeding money) and looking to scale this sustainably.

Job Description

Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs. Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity. Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible. Continuously test and iterate your learnings to find the best multi-channel paid mix for us. Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself. When needed, work together with external agencies to optimise the delivery of your campaigns and discover new audiences.

The Successful Applicant

3+ years experience in a Performance Marketing role. Google Ads campaigns is a must - The larger the budgets, the better it is The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns. Experience in optimising landing pages for optimal conversions. Strong experience in website analytics tools and you know Google Adwords like the back of your hand. Experience in using Wordpress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce. You have outstanding communication skills, you're not put off by presenting to a group of people or convincing teams of future campaign ideas. A customer focused mindset and great analytical skills. Creativity, motivation and a structured approach.
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