Director - Performance Marketing

2 months ago

Bangalore Urban, India Unacademy Full time

DIRECTOR – PERFORMANCE MARKETING


Role Summary


The Director - Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.


Key Responsibilities:

Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions

Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).

Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).

Generate website & app traffic/searches with multi-channel & testing approach

Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth

Setting up attribution models, multi-channel tracking

Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

Manage third parties effectively such as digital agencies and service providers


Qualifications Required:


MBA in Marketing or any other related field with minimum 9 years of experience in performance marketing, with an experience of leading a team.

Experience in marketing automation tools like Intercom, Web Engage & Clevertap

Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results

Strong data-driven orientation and analytical mindset with a focus on ROI

Comfortable working in a fast-paced environment

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