Performance Marketing Manager

3 days ago

Panipat, India Antal International Full time

Job Title : Performance Marketing Manager Working Days (6 Days) Location : Gurgaon, India Compensation 40 LPA - 45 LPA We are looking for a Performance Marketing Manager to drive customer acquisition, retention, and revenue growth through data-driven digital strategies. This is a high-impact role where you will own paid media strategy and execution across platforms, ensuring Brand continues to grow as a modern, aspirational lifestyle brand. Key Responsibilities Strategy & Planning - Build and own Miraggio’s performance marketing roadmap for D2C and marketplaces. - Define, track, and deliver against key growth metrics – ROAS, CAC, LTV, revenue contribution. - Manage and optimize paid media budgets across Meta, Google, YouTube, affiliates, and emerging platforms Campaign Execution - Plan and execute paid campaigns across platforms (Meta, Google, YouTube, Programmatic, etc.). - Collaborate with creative and brand marketing teams to design thumb-stopping ad creatives and optimized landing pages. - Drive funnel-based marketing (acquisition, retargeting, and retention campaigns). Analytics & Optimization - Analyze campaign performance and optimize for cost-efficiency and scale. - Conduct A/B testing for creatives, targeting, and bidding strategies. - Generate insights from data to refine future campaigns and identify new growth opportunities. Cross-functional Collaboration - Work closely with Brand Marketing, CRM, and Sales teams to align on customer journey and growth targets. - Coordinate with agencies, ad platforms, and external partners to maximize ROI. Innovation & Growth - Experiment with new digital channels, influencer collaborations, affiliate models, and growth hacks. - Stay ahead of industry trends in luxury/fashion D2C marketing. Key Skills & Qualifications - 5-7 years of experience in performance marketing for D2C/e-commerce brands (luxury/fashion preferred). - Proven expertise in Meta Ads, Google Ads, YouTube and strong understanding of omni-channel growth. - Hands-on experience with GA4, or other attribution tools. - Strong analytical skills with comfort in Excel/Google Sheets; SQL/BI tools a plus. - Creative sensibility to work with design/brand teams for impactful communication. - Ability to manage large budgets and deliver measurable business impact.

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