Marketing Manager

1 hour ago

Panipat, Haryana, India Kezan consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Title: Marketing Manager

About Kezan Consulting
Kezan Consulting is a leading Human Resources Services company based in India. We specialize in providing innovative HR solutions to businesses of all sizes across various industries. With a team of dedicated professionals, we strive to deliver exceptional services that drive growth and success for our clients.

Role and Responsibilities
  • Develop and implement effective marketing strategies and tactics to enhance brand visibility and attract potential customers.
  • Create and execute marketing campaigns across different channels such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, and performance analysis.
  • Produce engaging and valuable content for the company's website and blog to target and convert specific customer demographics.
  • Establish strategic partnerships with key industry players, agencies, and vendors.
  • Monitor and allocate the marketing budget on a quarterly and annual basis.
  • Oversee and approve marketing materials, including website banners, brochures, and case studies.
  • Analyze and report on the performance of marketing campaigns, gaining insights and assessing against set goals.
  • Study consumer behavior and optimize email and advertising campaigns based on the analysis.
Candidate Qualifications
  • Demonstrated experience in marketing, with a strong willingness to learn and grow.
  • Proven track record of identifying target audiences and developing engaging cross-channel marketing campaigns.
  • Proficiency in website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Numerically literate and comfortable working with metrics and data analysis.
  • Aesthetic sense and strong copywriting skills.
  • Up-to-date knowledge of online marketing trends and best practices.
  • Minimum BSc/MSc degree in Marketing, Digital Marketing, or related field.
Required Skills
  • Marketing strategy
  • Campaign management
  • Content generation
  • Partnership building
  • Budgeting and financial analysis

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