Performance Marketing Specialist

1 week ago


Panipat India Geeta University Full time

Job Description We Are Hiring: Meta & Google Ads Specialist | Geeta University, Panipat (Delhi NCR) Geeta University is expanding its Digital & Performance Marketing team We're looking for a data-driven, ROI-focused Ads Specialist who can manage and scale our Meta (FB/IG) and Google (Search/Display/YouTube) campaigns for admissions. If you understand CPL, CTR, ROAS, remarketing funnels, custom audiences, A/B testing, and CRM-based lead flow, you'll feel right at home here. What You'll Do - Manage & optimize Meta + Google Ads for UG, PG & Ph.D. programs - Maintain target CPL and Lead Quality - Create audience segments, UTM tracking, and remarketing funnels - Work with Branding, Creative & Admissions teams - Track performance through dashboards (GA4, Analytics, CRM Meritto/ExtraaEdge) - Weekly reporting: CPL | CTR | Conversions | Lead-to-Application What We're Looking For - 24 years of experience in performance marketing - Strong command over Meta Ads Manager & Google Ads - Experience with education/EdTech campaigns preferred - Analytical mindset + problem-solving approach Why Join Geeta University - 40-acre AI-enabled campus - 70+ academic programs - Strong branding ecosystem - Fast-paced digital marketing environment - Opportunity to scale campaigns pan-India Apply Now Send your CV + campaign portfolio to: [Confidential Information] or DM me



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