Brand Marketing Coordinator

3 weeks ago

Industrial Area, India WTF Gyms Full time

Job Description – Assistant Brand Manager Position: Assistant Brand Manager Role Overview At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement. Key Responsibilities Brand Strategy & Execution Assist in planning and executing branding campaigns across digital, offline, and social media. Ensure brand identity, tone, and messaging are consistent across platforms. Campaign Management Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.G., festivals, launches). Track performance of campaigns and optimize for ROI. Content & Communication Work with content/design teams to create engaging brand communication. Review creatives, social media posts, and ad campaigns to align with brand guidelines. Market Research & Analysis Conduct competitor analysis and track fitness industry trends. Gather customer insights to support brand positioning and product launches. Cross-Functional Coordination Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution. Ensure gym-level branding and on-ground activation are up to standard. Performance Reporting Maintain dashboards and present campaign performance to senior leadership. Suggest new initiatives for brand growth based on data-driven insights. Key Skills & Competencies Strong understanding of brand management, digital marketing, and consumer behavior. Creative mindset with an eye for design and storytelling. Proficiency in MS Excel/Power BI for reporting & analysis. Excellent communication, coordination, and project management skills. Ability to work in a fast-paced, high-growth environment. Qualifications MBA/PGDM in Marketing, Branding, or related field. 1–3 years of experience in brand/marketing roles (fitness, lifestyle, FMCG preferred). Passion for fitness & wellness will be a plus.

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