Associate Brand Manager

3 weeks ago

Industrial Area, India WTF Gyms Full time

Job Description – Assistant Brand Manager

Position: Assistant Brand Manager


Role Overview

At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement.


Key Responsibilities

Brand Strategy & Execution

  • Assist in planning and executing branding campaigns across digital, offline, and social media.
  • Ensure brand identity, tone, and messaging are consistent across platforms.

Campaign Management

  • Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.G., festivals, launches).
  • Track performance of campaigns and optimize for ROI.

Content & Communication

  • Work with content/design teams to create engaging brand communication.
  • Review creatives, social media posts, and ad campaigns to align with brand guidelines.

Market Research & Analysis

  • Conduct competitor analysis and track fitness industry trends.
  • Gather customer insights to support brand positioning and product launches.

Cross-Functional Coordination

  • Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution.
  • Ensure gym-level branding and on-ground activation are up to standard.

Performance Reporting

  • Maintain dashboards and present campaign performance to senior leadership.
  • Suggest new initiatives for brand growth based on data-driven insights.


Key Skills & Competencies

  • Strong understanding of brand management, digital marketing, and consumer behavior.
  • Creative mindset with an eye for design and storytelling.
  • Proficiency in MS Excel/Power BI for reporting & analysis.
  • Excellent communication, coordination, and project management skills.
  • Ability to work in a fast-paced, high-growth environment.

Qualifications

  • MBA/PGDM in Marketing, Branding, or related field.
  • 1–3 years of experience in brand/marketing roles (fitness, lifestyle, FMCG preferred).
  • Passion for fitness & wellness will be a plus.

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