Senior Brand Manager

Found in: Whatjobs IN C2 - 2 weeks ago

gurgaon, India BornHi Digital Full time
Senior Brand Manager (Agency Experience is compulsory)
We are looking for a creative, detail-oriented Social Media and Community Manager to lead the Agency's partner brand's social media presence. In this role you will be responsible for helping us grow a best-in-class social media presence across multiple platforms that will connect with Brand community, support brand values, and increase brand love and loyalty. You will manage direct reports as well as working cross-functionally with other teams.
What you will do as a Senior Brand Manager
Own overall strategy for existing and emerging social platforms
Manage the content calendar for existing platforms and determine strategies for new platforms dependent on audience segmentation
Partners with client to enhance, edit and reformat legacy and identify new content for creation
Develop and oversee user generated content and facilitate Client to company responses
Plan and execute online community strategies to increase user engagement and adoption
Monitor analytics, audience sentiment, and social media trends, and translate learnings into actionable insights
Ensure cohesive and engaging brand messaging across all social platforms
Collaborate with the cross-functional teams to translate brand activities into content that can be shared on social media
Establish a platform that can host multi-media content including long-form and serialized content
Lead Community building efforts to identify content and engagement opportunities
Create platform specific strategies based on brand campaigns, new product launches, and initiatives
Monitor performance of content categories to isolate top performing content that resonates with our followers
Drive the execution of project timelines to meet milestones
Recruit, hire, and develop a team of social media marketers
Create creative briefs to pitch content creation that will advance brand building efforts
Knowledge, Skills & Abilities
Minimum 5 years of experience in a similar role
An ace writer with excellent English and the ability to adapt to the tonality of the brand & the medium
A social media enthusiast, product of the digital age, in with the times
Familiarity with all social media platforms and a love for blogging
Ability to manage social media assets across brands from different industries like fashion & food
Ability to strategize, conceptualize campaigns, contests, content calendars & execute the same
Will be required to stay up-to-date with the best practices and educate the team on the same
Will be expected to conduct regular analysis on our brands & that of the competitions, and to correct course if required
Ability to manage multiple projects
Independent thinker and proactive problem solver
Demonstrated ability to prioritize multiple initiatives and new projects simultaneously
Possess analytical, organizational, project management and time management skills
Team-oriented operating style with effective interpersonal skill
What You Can Expect From Us:
Investing in your future with training and development of client servicing skills
Recognition for individual and team contributions
Increased responsibility and ability to grow your leadership skills by taking on meaningful work.

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