Principal Product Manager_SEO
3 months ago
Job SummaryAs a Principal Product Manager - SEO, you will own the development and execution of our organic search strategy, enhancing user experience, and driving measurable growth in traffic and conversion. You will collaborate cross-functionally with engineering, content, and marketing teams to create SEO-friendly product features and improvements. This role requires a balance of deep SEO expertise, technical knowledge, and product management skills to optimize website performance and search engine visibility
Roles & ResponsibilitiesCore Responsibilities•SEO Strategy Development: Define and own the SEO product strategy to improve organic visibility and traffic, aligning with broader business goals and KPIs.•Cross-Functional Collaboration: Partner closely with engineering, design, content, and marketing teams to implement SEO best practices across product features, architecture, and content strategies.•Data-Driven Decision Making: Analyze SEO performance using tools like Google Analytics, SEMrush, and others to identify trends, issues, and opportunities, providing data-backed recommendations.•Product Development: Lead SEO-related product initiatives from concept through launch, working with developers to ensure all product updates are search engine friendly (e.g., site speed, mobile optimization, structured data).•Technical SEO: Collaborate with engineering teams to ensure that site architecture, HTML, CSS, and JavaScript are optimized for crawling, indexing, and ranking by search engines.•Performance Monitoring: Regularly track and report on SEO KPIs (e.g., rankings, traffic, conversions) and provide actionable insights to stakeholders.•A/B Testing & Experimentation: Conduct SEO-related experiments to validate hypotheses and improve SEO performance, such as testing different on-page optimizations, content formats, or link-building strategies.•Mentorship & Leadership: Provide leadership and mentorship to other product managers and SEO team members, fostering a culture of continuous improvement and learning.
Years of Experience10+ years of Product Management Experience
Education Qualification & CertificationsBachelor’s degree in Marketing, Computer Science, Business, or a related field. An MBA or advanced degree is a plus.
Primary Skills (must have)• Experience: 10+ years of experience in product management, with a strong focus on SEO and web technologies.•Technical Expertise: Deep understanding of technical SEO concepts (e.g., crawling, indexing, canonicalization, schema markup) and experience working with engineering teams.•Analytical Skills: Proficiency in using SEO tools (e.g., Google Search Console, Botify, etc) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).•Proven Track Record: Demonstrated success in improving organic search performance and driving measurable business results in a fast-paced environment.•Strong Communication: Excellent verbal and written communication skills with the ability to influence stakeholders across the organization.•Problem-Solving Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making.•Agile Mindset: Experience working in Agile/Scrum environments and ability to manage multiple projects simultaneously.
Secondary Skills (desired)Experience with e-commerce platforms or marketplaces.
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