Principal Product Manager_SEO

3 months ago

Bengaluru, India Lowe's India Full time

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe’s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe’s customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.


About the Team

Search Platform Team is responsible for both Internal and External Search, which includes Search Engine Optimization


Job Summary

As a Principal Product Manager - SEO, you will own the development and execution of our organic search strategy, enhancing user experience, and driving measurable growth in traffic and conversion. You will collaborate cross-functionally with engineering, content, and marketing teams to create SEO-friendly product features and improvements. This role requires a balance of deep SEO expertise, technical knowledge, and product management skills to optimize website performance and search engine visibility


Roles & Responsibilities

Core Responsibilities

•SEO Strategy Development: Define and own the SEO product strategy to improve organic visibility and traffic, aligning with broader business goals and KPIs.

•Cross-Functional Collaboration: Partner closely with engineering, design, content, and marketing teams to implement SEO best practices across product features, architecture, and content strategies.

•Data-Driven Decision Making: Analyze SEO performance using tools like Google Analytics, SEMrush, and others to identify trends, issues, and opportunities, providing data-backed recommendations.

•Product Development: Lead SEO-related product initiatives from concept through launch, working with developers to ensure all product updates are search engine friendly (e.g., site speed, mobile optimization, structured data).

•Technical SEO: Collaborate with engineering teams to ensure that site architecture, HTML, CSS, and JavaScript are optimized for crawling, indexing, and ranking by search engines.

•Performance Monitoring: Regularly track and report on SEO KPIs (e.g., rankings, traffic, conversions) and provide actionable insights to stakeholders.

•A/B Testing & Experimentation: Conduct SEO-related experiments to validate hypotheses and improve SEO performance, such as testing different on-page optimizations, content formats, or link-building strategies.

•Mentorship & Leadership: Provide leadership and mentorship to other product managers and SEO team members, fostering a culture of continuous improvement and learning.


Years of Experience

10+ years of Product Management Experience


Education Qualification & Certifications

Bachelor’s degree in Marketing, Computer Science, Business, or a related field. An MBA or advanced degree is a plus.


Primary Skills (must have)

• Experience: 10+ years of experience in product management, with a strong focus on SEO and web technologies.

•Technical Expertise: Deep understanding of technical SEO concepts (e.g., crawling, indexing, canonicalization, schema markup) and experience working with engineering teams.

•Analytical Skills: Proficiency in using SEO tools (e.g., Google Search Console, Botify, etc) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).

•Proven Track Record: Demonstrated success in improving organic search performance and driving measurable business results in a fast-paced environment.

•Strong Communication: Excellent verbal and written communication skills with the ability to influence stakeholders across the organization.

•Problem-Solving Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making.

•Agile Mindset: Experience working in Agile/Scrum environments and ability to manage multiple projects simultaneously.


Secondary Skills (desired)

Experience with e-commerce platforms or marketplaces.

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