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Product Marketing Manager
2 months ago
About Altoura
Altoura is a pioneer in spatial computing, offering the industry's only no-code platform for creating immersive experiences across training, collaborative design, and sales. Our cutting-edge solutions operate in augmented reality (AR) and virtual reality (VR), enabling hybrid workers to collaborate, train, visualize, and learn from any location, at any time, using any device. Additionally, our award-winning consulting team, Altoura Studios, provides expert support to help organizations rapidly plan, build, deploy, and measure solutions, generating actionable insights and quick feedback.
About the Role - Product Marketing Manager
Altoura is looking for a dynamic and experienced Product Marketing Manager who will play a crucial role in driving our marketing strategies and campaigns while closely collaborating with our product team. This role is ideal for someone who is passionate about both marketing and product development, with a strong ability to bridge the gap between the two.
Key Responsibilities:
Go-to-Market:
- Work closely with the sales team to create effective sales tools, including pitch decks, product demos, and case studies.
- Plan and manage product launch communication and sessions with promotional activities.
Content Development:
- Manage the creation of product marketing materials, ensuring they are accurate, up-to-date, and aligned with brand messaging.
- Create content, including product collateral, website copy, blog posts, white papers, and video scripts.
Product Collaboration:
- Collaborate with the product team to ensure customer feedback is integrated into product enhancements and new features.
Customer Engagement:
- Work with the sales and customer facing teams to gather and analyze customer feedback, testimonials, and case studies.
Performance Tracking & Reporting:
- Track and report on key performance indicators (KPIs) related to product marketing efforts.
- Provide regular updates to leadership on product marketing performance, challenges, and opportunities.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing, preferably in AR/VR/MR space.
- Strong understanding of market research, customer segmentation, and product positioning.
- Proven ability to work cross-functionally with product, sales, and customer success teams.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing tools such as CRM, marketing automation, and analytics platforms.
Preferred Skills:
- Experience working with Immersive technologies (AR/VR/MR).
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
Why Join Us:
At Altoura, you'll have the opportunity to shape how our products are perceived in the market while working closely with a talented product team to bring innovative solutions to our customers. If you're passionate about marketing and eager to collaborate across teams to drive product success, we want to hear from you.
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