Growth Marketer

2 months ago


bangalore, India Zomentum Full time
About Zomentum:
Zomentum is a Partner Ecosystem Management platform that enables SaaS companies and channel partners to win more, together. Zomentum nurtures a strong, trusted Partner Ecosystem, revolutionizing the SaaS selling process.
FOR PARTNERS: Zomentum reduces complexity of the sales, quoting & billing process, eliminating numerous tools with one modern platform built for the
Partners.
FOR SAAS VENDORS: Zomentum enables B2B SaaS vendors to grow partnerships into a major acquisition channel by integrating channel partner GTM motion into their existing sales motion.
With this, SaaS vendors get revenue visibility and predictability from partnerships and become a vendor of choice for the partners. Partners save their time by automating workflows and maximizing their profits
Achievements:
1. Investment - In February 2021, Zomentum raised $13 million in Series A funding from leading investors, including Accel Partners, Elevation Capital.
Total funding raised is $17 million.
2. Awards & Recognition - Zomentum's Revenue Platform has not only garnered the support of the investment community, but it is also quickly becoming a channel partner’s favorite, earning a range of accolades from channel partners, including:
Traxcn Emerging Startups 2024
Category Leader, Channel Program 2023
Top 10 Vendors of the year - ASCII Cup 2022
Best Revenue Booster award - The20 Vision Conference 2022
CRN’s 10 Hottest SaaS startup of 2022
The ChannelPro Network Readers' Choice Award for Best Sales and Marketing Automation 2021
Best Solution Presentation 2021 by The ASCII Group community of independent North American IT MSPs, VARs and solution providers
Best Market Opportunity 2021 by The ASCII Group
Most Innovative Solution 2020 by The ASCII Group
2021 ASCII Cup Vendor of the Year
3. Acquisition - To bolster platform functionality and further expand its European presence, the company has acquired Belgium-based Goolash, a billing reconciliation tool that captures lost revenue from unsynced client licenses.
Team
Founders:
Shruti Ghatge (CEO): ex-Accel, Exfinity Venture and Credit Suisse│ IIT Kharagpur
Rahil Shah (CTO): ex-Twitter, Rubrik│IIT Bombay
Core Team :
Strong product and tech team with experience across reputed tech organizations (Adobe, Freshworks, Microsoft, Chargebee)
Experienced business team (Linkedin, Browserstack, Chargebee) from top universities (ISB, University of Michigan, BITS Pilani)
Industry veterans and ex-channel partners based out of USA, UK and Europe
As a Growth marketer you will be responsible for growing the traffic and converting leads into demos by conducting various demand generation activities and experiments. This role reports directly to the CEO.
Roles & Responsibilities
Develop and execute short and long term multi channel marketing campaigns to drive leads and sales pipeline across various products
Monitor and optimize paid and organic marketing campaigns by analyzing and building performance reports
Work closely with Product Marketing to develop customer personas and identify their buying preferences to craft targeted marketing campaigns
Work closely with content marketers, marketing operations, design and product teams to enhance strategies and build effective programs
Set and manage marketing budgets and resources thereby ensuring cost-effective customer acquisition
Qualifications
Bias towards action
MBA/PGP from Tier 1 universities (IIM-A/B/C/L, FMS, ISB) required (Must have)
4+ years of experience marketing tech products
Startup experience mandatory
Experience running digital marketing, PPC, and outbound marketing campaigns preferred
Experience working with marketing automation tools such as Hubspot CRM good to have
Deep understanding of demand generation metrics and utilizing online analytics platforms
Stellar communication skills
Ambitious, Hunger to grow and be part of an early stage startup
Benefits/Perks
People-centric culture, Great Place to Work certified
Saturdays and Sundays off, enjoy your weekend off with your friends and family
Health Insurance coverage for you and your family
No fixed hours, get the work done philosophy
Location: Bengaluru office
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