Sales Analytics

3 days ago

Mandi, India NITCO LIMITED Full time

Reporting To:
Head – Sales

Job Summary:

We are seeking a data-driven and process-oriented professional to join our team as a
Sales & Business Analytics | Sales Excellence Specialist
. This role combines strong analytical acumen with business insight to drive sales performance, streamline processes, and support data-backed decision-making across the organization. The ideal candidate will serve as the bridge between data, strategy, and execution, helping the sales and leadership teams achieve operational and growth objectives.

Key Responsibilities:

  • Sales & Business Analytics
  • Build and maintain reports/dashboards to monitor sales KPIs, customer trends, pipeline velocity, and forecasting accuracy.
  • Conduct deep-dive analysis to identify revenue drivers, market opportunities, and cost efficiencies.
  • Partner with finance and product teams for business performance reporting (P&L, revenue trends, profitability, etc.).
  • Develop ad-hoc and regular business reports to support strategic initiatives and executive decision-making.
  • Sales Excellence & Process Optimization
  • Analyze current sales workflows, identify inefficiencies, and drive automation and process improvements.
  • Support the design and implementation of standard operating procedures (SOPs) for sales operations.
  • Monitor sales productivity, quota attainment, and funnel health; recommend corrective actions where needed.
  • Drive performance reviews and establish benchmarks across regions and segments.
  • Tools, CRM & Systems Enablement
  • Manage and enhance the usage of CRM systems (e.g., Salesforce, Zoho) and business analytics platforms.
  • Ensure data accuracy, hygiene, and integration across tools.
  • Train sales teams and stakeholders on CRM and analytics tools for effective adoption.
  • Strategic Business Support
  • Support strategic planning activities such as territory alignment, market segmentation, and go-to-market (GTM) strategy.
  • Collaborate with cross-functional teams (marketing, product, supply chain) to align data insights with business goals.
  • Contribute to annual planning, budgeting, and target-setting exercises with actionable insights.
  • Sales Enablement & Reporting
  • Coordinate sales enablement initiatives – training, onboarding, and knowledge sharing.
  • Ensure the availability and proper usage of sales tools, presentations, product documentation, and collateral.
  • Provide insights and support for influencer/partner incentive schemes, commissions, and ROI tracking of engagement activities.

6
.
Execution Driver at HO

  • Tool enablers
  • Incentive and recognition
  • Gap identification and correction
  • Pre & post-sales support.
  • Channel info
  • Info and process flow in the sales value chain.

Key Requirements:

  • Degree in Business Analytics,
  • 0-3years of experience in Sales Analytics, Business Analytics, Sales Excellence, or Business Operations.
  • Advanced proficiency in Excel, Power BI/Tableau, and working knowledge of CRM platforms.
  • Strong analytical mindset with experience turning data into business insights.
  • Excellent communication and presentation skills for data storytelling and stakeholder alignment.
  • Proven experience working cross-functionally and handling multiple priorities in a fast-paced environment.

Preferred Skills:

  • Industry experience in building materials, FMCG, manufacturing, or B2B/C sales.
  • Familiarity with SQL, Python, or other analytics tools is a plus.
  • Experience with sales incentive and performance frameworks.

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