Marketing Lead

1 week ago

Pune, India Plant Metrics Full time

Build the "MES for India" brand. Generate demand. Tell customer stories. Plant Metrics is building India's smartest MES + IIoT platform. We need a Marketing Lead to establish category leadership and build a demand generation engine. The Opportunity:  Build marketing function from scratch. Generate 50-100 SQLs/quarter. Position PlantMetrics as the go-to MES solution for Indian manufacturers. What You'll Do: Own demand generation (SEO, content, paid ads, LinkedIn, webinars) Create customer case studies Build brand positioning and messaging ("MES for India") Manage website, social media, and industry events What You Bring: 6-8 years in B2B SaaS marketing (industrial/manufacturing tech preferred) Proven track record building demand gen engines from scratch Strong content marketing skills (writing, storytelling, customer narratives) Hands-on with marketing automation (HubSpot, Marketo) and digital marketing Data-driven mindset—comfortable with analytics and ROI tracking

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