Senior Product Marketing Manager, EM Prime Partnerships
1 month ago
The role will require working with local and international teams, managing expectations and dependencies with multiple stakeholders. The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. The candidate will be able to synthesize business objectives into rapidly and flawlessly execute high quality marketing programs, past experience with funnel optimization, content experimentation is a plus. Besides having first-class written/verbal communication skills, the MM will need to be able to see and show results with data - understanding customer behavior and across different customer cohorts through analytics is critical to success and SQL abilities will be plus.
Key job responsibilities
- Owns marketing strategy and execution for the business and product portfolio to drive adoption and scale.
- Works with internal teams to jointly define, develop, execute and analyze high-impact go-to-market digital and physical channel marketing strategies merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
- Develop an understanding of the drivers of customer acquisition and translate those insights into go-to-market programs, campaigns and promotions.
- Executes campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.
- Works internally with Business Development, PR, Product Management, Research, Brand marketing , Legal, Retail marketing teams to ensure internal cross-functional alignment.
- Reporting on success metrics related to acquisition
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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