Manager Marketing

2 weeks ago

bangalore, India Merlinhawk Aerospace Pvt. Ltd. Full time

Job Title: Defense EMS SMT Marketing Manager

Location: Bangalore, Jigani

Reports To: Director of Marketing


Job Summary: The Defense EMS SMT Marketing Manager will be responsible for developing and executing marketing strategies for the defense sector, focusing on Electronics Manufacturing Services (EMS) and Surface-Mount Technology (SMT). This role requires a deep understanding of the defense industry's requirements and trends, along with expertise in EMS and SMT processes. The successful candidate will work closely with cross-functional teams to drive business growth, enhance brand presence, and establish strong relationships with key stakeholders in the defense market.


Key Responsibilities:

1. Market Analysis and Strategy Development:

  • Conduct market research to identify trends, customer needs, and competitive landscape within the defense sector.
  • Develop comprehensive marketing strategies and campaigns tailored to the defense EMS SMT market.
  • Identify target segments and create value propositions that align with their specific requirements.

2. Business Development:

  • Identify and pursue new business opportunities in the defense sector.
  • Build and maintain relationships with key defense contractors, government agencies, and other stakeholders.
  • Collaborate with the sales team to develop and implement strategies for lead generation and conversion.

3. Product Positioning and Messaging:

  • Develop and refine product positioning, messaging, and branding for EMS and SMT services targeted at the defense industry.
  • Create compelling marketing collateral, including brochures, presentations, case studies, and white papers.
  • Ensure all marketing materials are aligned with the company's brand guidelines and industry regulations.

4. Industry Engagement and Networking:

  • Represent the company at industry conferences, trade shows, and events to promote EMS SMT services.
  • Participate in relevant industry forums, associations, and working groups to stay updated on trends and establish thought leadership.
  • Develop and deliver presentations and webinars to educate potential clients about the company's capabilities and solutions.

5. Collaboration and Reporting:

  • Collaborate with internal teams, including sales, engineering, and product development, to align marketing efforts with business objectives.
  • Provide regular reports on marketing activities, performance metrics, and market insights to senior management.
  • Develop and manage the marketing budget for the defense EMS SMT segment.


Qualifications:

  • Bachelor's degree in Marketing, Business, Engineering, or a related field (Master's degree preferred).
  • Minimum of 5 years of marketing experience in the EMS or SMT industry, with a focus on the defense sector.
  • Strong understanding of defense industry standards, regulations, and procurement processes.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to analyze market data and derive actionable insights.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Ability to travel as needed for business purposes.


Preferred Qualifications:

  • Experience working with defense contractors and government agencies.
  • Knowledge of international defense markets and export regulations.
  • Technical background in electronics manufacturing or engineering.


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