Manager marketing

4 weeks ago

Bangalore, India Merlinhawk Aerospace Pvt. Ltd. Full time

Job Title: Defense EMS SMT Marketing Manager Location: Bangalore, Jigani Reports To: Director of Marketing Job Summary: The Defense EMS SMT Marketing Manager will be responsible for developing and executing marketing strategies for the defense sector, focusing on Electronics Manufacturing Services (EMS) and Surface-Mount Technology (SMT). This role requires a deep understanding of the defense industry's requirements and trends, along with expertise in EMS and SMT processes. The successful candidate will work closely with cross-functional teams to drive business growth, enhance brand presence, and establish strong relationships with key stakeholders in the defense market. Key Responsibilities: 1. Market Analysis and Strategy Development: Conduct market research to identify trends, customer needs, and competitive landscape within the defense sector. Develop comprehensive marketing strategies and campaigns tailored to the defense EMS SMT market. Identify target segments and create value propositions that align with their specific requirements. 2. Business Development: Identify and pursue new business opportunities in the defense sector. Build and maintain relationships with key defense contractors, government agencies, and other stakeholders. Collaborate with the sales team to develop and implement strategies for lead generation and conversion. 3. Product Positioning and Messaging: Develop and refine product positioning, messaging, and branding for EMS and SMT services targeted at the defense industry. Create compelling marketing collateral, including brochures, presentations, case studies, and white papers. Ensure all marketing materials are aligned with the company's brand guidelines and industry regulations. 4. Industry Engagement and Networking: Represent the company at industry conferences, trade shows, and events to promote EMS SMT services. Participate in relevant industry forums, associations, and working groups to stay updated on trends and establish thought leadership. Develop and deliver presentations and webinars to educate potential clients about the company's capabilities and solutions. 5. Collaboration and Reporting: Collaborate with internal teams, including sales, engineering, and product development, to align marketing efforts with business objectives. Provide regular reports on marketing activities, performance metrics, and market insights to senior management. Develop and manage the marketing budget for the defense EMS SMT segment. Qualifications: Bachelor's degree in Marketing, Business, Engineering, or a related field (Master's degree preferred). Minimum of 5 years of marketing experience in the EMS or SMT industry, with a focus on the defense sector. Strong understanding of defense industry standards, regulations, and procurement processes. Proven track record of developing and executing successful marketing strategies and campaigns. Excellent communication, presentation, and interpersonal skills. Ability to analyze market data and derive actionable insights. Strong project management skills and ability to handle multiple projects simultaneously. Ability to travel as needed for business purposes. Preferred Qualifications: Experience working with defense contractors and government agencies. Knowledge of international defense markets and export regulations. Technical background in electronics manufacturing or engineering.

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