Senior Analyst, Digital Marketing

About the Role The Senior Analyst – Digital Marketing will enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team. You'll be based in JustAnswer's Bengaluru office, supporting the Customer Acquisition team in San Francisco. What You’ll Do Optimize and grow Google Search Ads for justanswer.com and niche sites. Conduct keyword research to enhance SEM campaigns. Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues. Manage SEM/PPC budgets, ensuring alignment with ROAS objectives. Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions. Collaborate with cross-functional teams to achieve business goals. Stay updated on industry trends and perform competitive analysis. What We’re Looking For 5+ years in Digital Marketing. Expertise in Google Ads, GDN, YouTube, DoubleClick/DV360, and/or Facebook Ads. Proficient in Excel (VLOOKUPs, SUMIFs). SQL experience is a plus. Comfortable with Google Analytics, conversion tracking, and tag management. Basic knowledge of web technologies (HTML, CSS, JavaScript) and/or programming. Familiarity with LLMs (e.g., GPTs) is a bonus. Analytical and data-driven approach. Proactive and results-oriented. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management.  Why Join the Team With 1,000+ employees, we are growing at an amazing pace. Our hiring criteria: Smart. Fun. Get things done. We love what we do and celebrate our success together, best of all, you get to work at a hot company that’s (drum roll, please) profitable  Our JustAnswer Promise We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way. Data driven: Data decides, not egos Courageous: We take risks and challenge the status quo Innovative: We're constantly learning, creating, and adapting Lean: We focus on customers, using lean testing to learn how to serve them best Humble: Past success is not a guarantee of future success If these things matter to you, come join the team here at JustAnswer Work Environment JustAnswer, India has adopted a remote-first/hybrid work environment in most locations. Some teams occasionally have the option to meet in person for teaming, collaboration, or social events. With employee well-being as a top priority, where legally permissible, employees must be fully vaccinated against Covid-19 to attend these optional in-person events. Our Commitment to Diversity At JustAnswer, we embrace workplace diversity. We believe diversity drives richer insights, fuels innovation, and creates better outcomes. We are committed to attracting and developing an engaged and inclusive workforce. Team members from diverse backgrounds and unique perspectives are crucial to the JustAnswer mission of helping all people. Individuals seeking career opportunities at JustAnswer are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances. #LI-Remote