Digital Marketing Performance Analyst

Job Description Company Overview Gallagher & Mohan is a distinguished firm specializing in delivering world-class financial analysis, marketing expertise, and accounting support tailored to the real estate sector. We serve an exclusive clientele of private equity investors, developers, fund managers, brokers, and other industry leaders. Renowned for our commitment to excellence, clear communication, and strong work ethic, we seamlessly integrate with our clients teams to create long-term value. Our portfolio spans diverse real estate transactionsfrom multifamily apartment communities to large-scale office towers across the United States and European markets, with deal sizes typically ranging from $25 million to over $500 million USD. Role Overview As a Digital Marketing Performance Analyst at Gallagher & Mohan, you will be responsible for managing day-to-day marketing analytics across our portfolio and evaluating the performance of multiple digital marketing channels. Your role will focus on identifying key insights, optimizing marketing spend, and driving data-backed recommendations to enhance campaign performance across platforms such as Google Ads, LinkedIn, and Meta. This is a strategic, hands-on role that combines data analysis, digital marketing expertise, and business acumen to improve ROI and channel efficiency. Roles & Responsibilities - Marketing Analytics Management: Oversee day-to-day analytics across all marketing channels, ensuring accurate tracking and reporting of campaign performance metrics. - Channel Evaluation: Evaluate and compare the effectiveness of different marketing channels (Google Ads, LinkedIn, Meta, etc.), identifying optimization opportunities to improve ROI. - Performance Optimization: Develop data-driven strategies to optimize campaigns, audience targeting, ad spend allocation, and conversion rates. - Dashboarding & Reporting: Build and maintain dashboards and regular reports to communicate performance trends and actionable insights to stakeholders. - Cross-Functional Collaboration: Partner with internal teams to translate data insights into marketing strategies and creative optimizations. - API & Data Integration: Work with APIs and marketing automation tools to integrate and streamline data flows across platforms for enhanced reporting accuracy. - Continuous Improvement: Stay updated with evolving marketing trends, tools, and best practices to continuously improve data accuracy and channel performance. What We Are Looking For Requirements Skills, Knowledge, and Abilities: - Educational Background: Bachelor's degree in Marketing, Business Analytics, Economics, or a related field. - Experience: 25 years of experience in marketing analytics, preferably at a marketing agency managing multiple client portfolios. - Technical Skills: Strong proficiency in Google Ads, Google Analytics, Meta Ads Manager, and data visualization/reporting tools (such as Data Studio, Power BI, or Tableau). - API & Data Integration: Experience with API-based data extraction and integration for marketing performance reporting. - Analytical Expertise: Deep understanding of marketing KPIs, attribution modeling, and performance optimization strategies. - Communication: Strong communication skills with the ability to explain complex analytics insights to non-technical stakeholders. - Problem Solving: Analytical mindset with a proactive approach to identifying opportunities and improving campaign efficiency. - Preferred Experience: Exposure to US-based clients or international digital marketing operations and Real estate knowledge is a plus. Desired Qualifications - Certifications: Google Ads, Google Analytics, or Meta Blueprint certifications are advantageous. - Software Knowledge: Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools. - Advanced Analytics: Familiarity with SQL, Python, or R for marketing data analysis will be considered an asset. Job Details Title: Digital Marketing Performance Analyst Department: Financial Analyst Employment Type: Full-Time, Permanent Location: Remote (New Delhi) Shift Timings: EST/PST (US Time Zone) Join Gallagher & Mohan to drive data-backed marketing decisions, optimize performance across digital channels, and help shape the marketing strategy for our global portfolio of clients.