
Marketing Automation Specialist
4 weeks ago
Imagine yourself…
- Growing your expertise and expanding your skillset with every project.
- Owning your ambition and fueling your career growth.
- Collaborating with a bright, diverse, global team.
- Joining a colorful company with a proven track record of success and an exciting future ahead.
It's all possible with a role at X-Rite, the global leaders in color science and technology.
X-Rite, a Veralto company, provides complete end-to-end color management solutions for clients in every industry where color matters. At X-Rite Pantone, you'll deftly blend the art and science of color to help customers inspire, select, measure, formulate, communicate and match color so that users get color right the first time, every time. And along the way, you'll build a vibrant career through rich skill-building opportunities, on-the-job learning, and coaching and training that supports your continued development and growth.
WHO WE ARE:
Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of color, we focus on providing complete end-to-end color management solutions for our clients in every industry where color matters.
We are currently hiring a Marketing Automation Specialist to be based in India.
Within this role you will
Develop and administer lead nurturing process within marketing automation tool Pardot. In coordination with Global Marketing team and country leads, devises ongoing campaigns for prospect with highly targeted messaging. The Marketing Automation specialist leads X-Rite's efforts to build awareness, thought leadership and lead generation through E-Mail campaigns and online nurturing. Preference to Pardot experience will be considered on priority.
Working with Global Marketing Managers, the marketing automation specialist will design, execute and analyze e-mail marketing campaigns based on provided content. This will include creating landing pages for each campaign. Campaigns will target all aspects of our business – equipment and software sales, training, parts and service. Execution of these email campaigns will require close collaboration with global marketing leaders including proper list suppression to target appropriate customers and non-customers.
The position will also be responsible for developing nurturing campaigns for non-sales ready contacts. These nurturing campaigns will leverage online activity to target visitors with relevant content to establish an ongoing conversation with the prospect ultimately leading to a qualified lead.
The ideal candidate is analytical, energetic and has experience working with e-mail marketing, database management and has a basic knowledge of PPC (pay per click), SEO (search engine optimization) and landing page design and SMO (Social Media Marketing).
Key Responsibilities
- Creates e-mail campaigns in marketing automation tool Pardot at direction of Global Marketing Team and Regional Marketing Manager.
- Creates landing pages within marketing automation tool in support of e-mail campaigns.
- Develops and administers lead nurturing process within marketing automation tool Pardot. In coordination with Global Marketing team and country leads, devises ongoing campaigns for prospect with highly targeted messaging.
- Organize and consolidate country contact lists in marketing database, including ongoing database expansion and hygiene
Relationships
- Reports to: Global Marketing Automation & Design Manager
- Key Relationships:
- Manager of Marketing Automation, X-Rite
- Director of Global Marketing Communications
- Manager of Digital Marketing
- Regional Marketing Managers
- Global Marketing Manager
- Regional Marketing Manager
- IT Web Support team
- Salesforce Administrators
- Country Telemarketing Leaders
Requirements for the Position
- Education – 4 year college degree preferred.
- Work experience:
- 1+ years marketing experience in a for-profit (preferably B2B) organization
- 1+ years' experience managing Pardot e-mail marketing campaign including development of email and tracking and analysis of results will be a plus
- 1+ years' experience developing and optimizing landing pages for email will be a plus
- Knowledge of PPC and SEO will be a plus.
- Experience with web content management systems will be a plus
- Experience with Salesforce
- Experience with Customer Relationship Management systems – mostly about customer and prospect database development & management and lead generation
- Proven track record of growing leads and sales through online marketing
- Experience working in a matrixed team organization
Skills required:
- Knowledge of HTML
- Excellent leadership and project management skills
- Demonstrate commercial acumen
- Proficiency in Excel
- Fluency in English – spoken and written
- Level of travel required: Minimal (
-
Marketing Specialist
7 hours ago
Bengaluru, Karnataka, India SumukhA Automation Pvt.,Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per yearCompany DescriptionSumukhA Automation Private Limited specializes in manufacturing Wind Blade Mould Fixtures, Logistic Fixtures for Road Transport & Shipping of Wind Blades, Wind Tower, and Wind Hubs. The company intends to broaden its product offerings for Construction and Mining Equipment, as well as General Engineering Products for domestic and...
-
Marketing Automation Specialist
2 weeks ago
Bengaluru, India Digital Full timeWe are seeking a Marketing Automation Specialist (Contract, Remote) to support our APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce , with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless...
-
Marketing Automation Specialist
2 weeks ago
Bengaluru, India Check Point Software Full timeJob Description Why Join Us We are looking for a Marketing Automation Specialist to join our Global Marketing Operations & Automation Team. We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development. This role requires a strategic thinker who...
-
No-Code Automation Engineer
7 days ago
Bengaluru, Karnataka, India codby marketing Full time ₹ 2,40,000 - ₹ 3,60,000 per yearNo-Code Automation Engineer (n8n / Specialist)Company: – Location: Remote (India)Job Type: Full-Time, RemoteSalary: ₹20,000 – ₹30,000 per monthAbout At , we're building the next generation of AI-powered workflow automation. We help startups and businesses automate repetitive processes, connect tools through APIs, and create smarter, faster systems...
-
Marketing Automation Specialist
5 days ago
Bengaluru, India RSM US LLP Full timeWe are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll...
-
Marketing Automation Specialist
4 weeks ago
Bengaluru, India Tamara Leisure Experiences Full timePurpose of the Job Tamara Leisure Experiences is looking for an experienced Marketing Automation Specialist with expertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketing campaigns and enhance customer engageme nt across all touchpoints. Role & responsibilities **Marketing Automation Strategy:** Develop and...
-
Marketing Automation Specialist
2 weeks ago
Bengaluru, India AMETEK Full timeWe are seeking a talented and data-driven Salesforce and Marketing Automation (Pardot) Specialist to join our dynamic team and help us optimize our marketing efforts. You will play a crucial role in managing and developing our Salesforce platform and the built in Pardot tools to support our brand. You will be responsible for developing and executing...
-
Marketing Automation Email Specialist
2 weeks ago
Bengaluru, India Gallagher Full timeOverview Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications. How you'll make an impact Responsibilities: Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page...
-
Marketing Automation Specialist
4 weeks ago
Bengaluru, India Net Connect Full timeLocation: Bangalore Experience: 3 - 6 Years CTC: LPA Notice Period: Immediate to 15 Days About the Role We are looking for a Marketing Automation Specialist to join our dynamic marketing team in Bangalore. In this role, you will design and manage automation strategies that enhance customer engagement, optimize lead generation, and support sales conversion....
-
Marketing Automation Specialist
4 weeks ago
Bengaluru, India Resmed Full timeJoin the ResMed Sleep and Respiratory Care Team today ResMed is a global leader in connected devices and digital health. We help millions of people sleep, breathe and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and...