Marketing Automation Specialist

7 days ago

Bengaluru, India AMETEK Full time

We are seeking a talented and data-driven Salesforce and Marketing Automation (Pardot) Specialist to join our dynamic team and help us optimize our marketing efforts. You will play a crucial role in managing and developing our Salesforce platform and the built in Pardot tools to support our brand. You will be responsible for developing and executing strategies that enhance customer engagement, streamline marketing processes, and drive sales growth. You will collaborate with cross-functional teams to ensure data integrity, optimize workflows, and support marketing campaigns.

Key Responsibilities 

Marketing Automation: Oversee the implementation and optimization of marketing automation tool (Pardot Advanced) including landing pages, email campaigns, forms, events, webinars, segmentation lists and data mapping. Design, execute, and monitor email marketing campaigns, nurturing programs, and customer journeys. Identify trends and opportunities for improved open, click-through and conversion rates also monitoring email deliverability. Manage and maintain automation rules, segment and target audiences with dynamic lists, and provide data insights to improve campaign effectiveness. Track, analyze and report on campaign performance and lead scoring model and provide actionable recommendations for improvement to improve ROI. Create dashboards and reports for easy campaign analysis and ROI evaluation. Troubleshoot technical issues and maintain various integration points with other marketing technology platforms. CRM Management: Manage lead upload and overall database. Conduct regular data audits to ensure data quality and accuracy. Support move from D365 to Salesforce. Set up integration between Salesforce and Pardot. Administer and optimize the Salesforce CRM platform. Develop and maintain reports and dashboards to track key performance metrics.

Training and Support:

Provide training and ongoing support to users of Salesforce and Pardot. Serve as a subject matter expert on Pardot and Salesforce supporting the Digital Marketing team with campaign creation, optimization and analysis, Showcase best practices regularly report campaign performance based on data insights. Collaborate with IT to troubleshoot issues and implement system enhancements. Stay updated on industry trends and best practices related to Salesforce and marketing automation. Identify opportunities for process improvements and automation to enhance efficiency.

Qualifications and Experience

Bachelor’s degree in Marketing, Business, Information Technology, or a related field. 8 – 10 years of experience in the field of Marketing Automation and Salesforce Expert understanding of Pardot Marketing Automation to support data transfer, field mapping and to make customizations as per requirement. Strong technical skills and experience in building effective marketing automation campaigns including e-mail marketing and nurturing campaigns with dynamic content. Must be a competent HTML/CSS developer. Develop and maintain responsive email and landing page templates. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Strong attention to detail and accuracy. Be detail oriented and able to identify and resolve issues. Data-driven with highly analytical approach to measuring success through set KPIs. Excellent communication and interpersonal skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Salesforce Administrator certification and/or Pardot certifications are a plus Ability to work both as part of a team and independently with minimal direction on a global level. PowerBI proficiency to expert level a clear advantage for impactful data visualization

  • Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India SumukhA Automation Pvt.,Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionSumukhA Automation Private Limited specializes in manufacturing Wind Blade Mould Fixtures, Logistic Fixtures for Road Transport & Shipping of Wind Blades, Wind Tower, and Wind Hubs. The company intends to broaden its product offerings for Construction and Mining Equipment, as well as General Engineering Products for domestic and...

  • Marketing Automation Specialist

    3 weeks ago

    Bengaluru, India X-Rite Full time

    Imagine yourself… Growing your expertise and expanding your skillset with every project. Owning your ambition and fueling your career growth. Collaborating with a bright, diverse, global team. Joining a colorful company with a proven track record of success and an exciting future ahead. It's all possible with a role at X-Rite, the global leaders in color...

  • Marketing Automation Specialist

    7 days ago

    Bengaluru, Karnataka, India X-Rite Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Imagine yourself…Growing your expertise and expanding your skillset with every project.Owning your ambition and fueling your career growth.Collaborating with a bright, diverse, global team.Joining a colorful company with a proven track record of success and an exciting future ahead.It's all possible with a role at X-Rite, the global leaders in color...

  • Marketing Automation Specialist

    6 days ago

    Bengaluru, India Digital Full time

    We are seeking a Marketing Automation Specialist (Contract, Remote)  to support our APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo  and Salesforce , with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless...

  • Marketing Automation Specialist

    1 week ago

    Bengaluru, Karnataka, India Veralto Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Imagine yourself…Growing your expertise and expanding your skillset with every project. Owning your ambition and fueling your career growth. Collaborating with a bright, diverse, global team. Joining a colorful company with a proven track record of success and an exciting future ahead.It's all possible with a role at X-Rite, the global leaders in...

  • Marketing Automation Specialist

    2 days ago

    Bengaluru, India Check Point Software Full time

    Job Description Why Join Us We are looking for a Marketing Automation Specialist to join our Global Marketing Operations & Automation Team. We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development. This role requires a strategic thinker who...

  • Marketing Automation Specialist

    3 weeks ago

    Bengaluru, India Tamara Leisure Experiences Full time

    Purpose of the Job Tamara Leisure Experiences is looking for an experienced Marketing Automation Specialist with expertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketing campaigns and enhance customer engageme nt across all touchpoints. Role & responsibilities **Marketing Automation Strategy:** Develop and...

  • Marketing Automation Specialist

    1 week ago

    Bengaluru, Karnataka, India Tamara Leisure Experiences Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Purpose of the JobTamara Leisure Experiences is looking for an experienced Marketing Automation Specialist withexpertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketingcampaigns and enhance customer engageme nt across all touchpoints.Role & responsibilities**Marketing Automation Strategy:** Develop and implement...

  • Marketing Automation Email Specialist

    6 days ago

    Bengaluru, India Gallagher Full time

    Overview Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications. How you'll make an impact Responsibilities: Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page...

  • Marketing Automation Specialist

    3 weeks ago

    Bengaluru, India Net Connect Full time

    Location: Bangalore Experience: 3 - 6 Years CTC: LPA Notice Period: Immediate to 15 Days About the Role We are looking for a Marketing Automation Specialist to join our dynamic marketing team in Bangalore. In this role, you will design and manage automation strategies that enhance customer engagement, optimize lead generation, and support sales conversion....