Retention Marketing Manager

4 weeks ago


mumbai, India Hunarstreet Technologies Full time
Job Title: Retention ManagerGrowthMarketing
Asa Retention Marketing Manager you will be responsible fordeveloping and executingstrategies tomaximize customer retention and loyalty. Your primary focus will beon understanding customer behavior implementing targeted campaignsand leveraging datadriven insights toincrease repeat user revenue & customer lifetime value.This role requires a blend of analytical skills creativity and adeep understanding of customer psychologytodrive engagement andloyalty.
Proficiencyin using analytics tools such as Clever Tap Web Engage Mo Engage(or similar CRMs)Tableau Google AnalyticsExcel
KeyResponsibilities: 1)Customer Segmentation andAnalysis Develop strategiesfor personalized communication (via SMS Email WhatsApp &Bot ) basedon customersegments.
2)Retention Campaign Planning andExecution: Design and implement retention campaigns acrossvarious channels Createcompelling content and messaging to resonate withdifferent customersegments.
Qualifications: Bachelor s degree in Marketing Business or a related field; Masters degree is a plus. Minimum 2 years ofexperience in CRM or a similar roleFamiliarity with A/B testing methodologies.Knowledge of ecommerce subscriptionbased models or relevantindustries.

retentionmanagement,customer retention,crm,engage



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