Retention Marketer

6 months ago

Mumbai Maharashtra, India Acme Services Full time

Partner with Content writers in creating content that is relevant and personalized to the user journeys and ensure successful execution and tracking of the same
- Bucketing user segments to build personalized communication approach for nurturing user engagement and retention through journey automation
- Evaluate the current user properties and events tracked in the user journey and identify

additional properties and events to be tracked
- Design monthly campaign calendar and communication strategy for different user segments basis insights derived from the various user surveys, customer service feedback report, business data, product rollout while keeping in mind the monthly targets, business

seasonality and external factors
- Prepare a detailed Campaign wise plan with budgets and projected ROI for each campaign and track the Campaign performance parameters and ensure ROI achievement
- Weekly tracking of overall retention target vs actuals and plan for course of action to achieve and surpass overall monthly numbers
- Evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
- Identify new communication channels and plan deployment and success measurement

parameters
- Monitor overall retention targets, budget utilization vs returns on a weekly basis and plan

necessary course correction wherever required
- Explore all avenues possible to improve the user experience and achieve the overall role

objective
- Monitor key business parameters for the role and subordinates on daily basis for timely

course correction

**What are we looking for**:

- Experience in CRM campaigns, journeys and analytics, with specific

end-to-end (gaming/ e-commerce experience).
- Experience on any of the tools such as Webengage/ Clevertap/

Moengage/Smartech/Adobe Campaign/ Responsys
- Experience of driving business through user retention and engagement strategies.
- An analytical bent of mind with an ability to collate, analyze and present data to drive clear insights into the business and make decisions to meet retention KPIs.
- Good understanding of CRM, customer data analytics, app marketing & app analytics
- Experience of using marketing analytics tools and metrics.
- Understanding of databases, SQL, Tableau etc. is preferred
- Ability to effectively communicate and manage relationships with external vendors and

partners
- Team handling experience is a must

**Salary**: Up to ₹1,000,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)
- Retention campaigns: 1 year (preferred)

Work Location: In person

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